MINISO Group Holding Ltd. Financial Update

MINISO Group Holding Ltd., a prominent player in the consumer discretionary sector, has recently released its financial results for the second quarter of 2025. The company, listed on the Hong Kong Stock Exchange, reported a mix of positive and challenging financial outcomes.

Profit Decline in Q2

According to a report from Rttnews.com dated August 21, 2025, MINISO Group experienced a decline in profit during the second quarter. Despite this setback, the company managed to deliver some positive financial metrics.

Strong Revenue and Profit Growth

SeekingAlpha.com highlighted that MINISO Group’s Non-GAAP EPADS of $0.31 exceeded expectations by $0.07, with revenue reaching $693.2 million, surpassing forecasts by $15.92 million. This indicates a robust performance in terms of revenue generation.

Further details from Finanzen.net and Stocktitan.net reveal that MINISO Group reported a 23.1% year-over-year increase in revenue, amounting to RMB4,966.1 million (US$693.2 million). The company’s same-store GMV growth turned positive, and operating profit rose by 11.3% to RMB836.2 million. Adjusted diluted earnings per ADS increased by 12.0%.

Store Network Expansion

The company also announced significant expansion in its store network, particularly in Mainland China, where it opened 30 new stores in the June quarter. This expansion is part of MINISO’s strategy to enhance its market presence and drive growth.

Top Toy Brand Performance

The Top Toy brand, a subsidiary of MINISO, achieved an 87.0% increase in revenue, setting a new growth record for the company.

Interim Financial Results

Despite the positive revenue and profit growth, MINISO Group’s interim net profit for the six months ended June 2025 slipped by 22.6% to RMB906 million, as reported by Aastocks.com. The earnings per share (EPS) stood at RMB0.74. The company declared an interim cash dividend of US$0.2896 per ADS or US$0.0724 per ordinary share.

Market Performance

As of August 19, 2025, MINISO Group’s stock closed at 40.88 HKD. The company’s market capitalization is 44.7 billion HKD, with a price-to-earnings ratio of 18.915. The stock has experienced fluctuations throughout the year, with a 52-week high of 55 HKD on January 5, 2025, and a low of 20 HKD on September 23, 2024.

Future Outlook

MINISO Group is scheduled to present its full financial results for the quarter ending June 30, 2025, on August 21, 2025. Analysts have projected an average earnings per share (EPS) of 0.466 HKD, compared to 0.510 HKD in the previous year. Revenue forecasts for the quarter are also being closely watched.

Retail Expansion

In addition to its financial performance, MINISO Group continues to expand its retail footprint. A notable development is the opening of a Miniso Land store in Guangzhou, as reported by Chinadaily.com.cn on August 19, 2025.

Overall, while MINISO Group faced challenges in profit margins, its strategic initiatives in revenue growth, store expansion, and brand performance highlight a positive trajectory for the company.