Meme Stock Mania: 1-800-Flowers.com Joins the Rally

In a surprising turn of events, the meme stock frenzy that has captivated Wall Street continues to gain momentum, with 1-800-Flowers.com Inc. riding the wave alongside other heavily shorted stocks. On July 23, 2025, the e-commerce giant, known for its floral products and gifts, saw its shares surge by 14%, adding to the excitement surrounding the latest meme stock rally.

The rally was fueled by retail investors targeting stocks with high short interest, a strategy that has proven lucrative in recent days. Companies like Krispy Kreme and GoPro have experienced significant gains, with Krispy Kreme’s shares jumping 23% and GoPro soaring by 45%. This trend has caught the attention of social media platforms, where retail investors discuss and coordinate their trading strategies.

1-800-Flowers.com, listed on the Nasdaq under the Consumer Discretionary sector, has been particularly sensitive to these market dynamics. With a market capitalization of approximately $342.61 million and a price-to-earnings ratio of -2.03, the company has been a focal point for investors looking to capitalize on short squeezes. The stock’s recent performance is a continuation of a broader trend where retail investors are betting on riskier market segments, including cryptocurrencies and meme stocks, as U.S. stocks reach record highs.

The meme stock phenomenon has been reignited by the success of department store company Kohl’s, which saw its shares nearly double in a single day, driven by high retail investor interest. This success has prompted day traders to seek out the next potential target, with 1-800-Flowers.com emerging as a popular choice due to its high short interest.

As the meme stock rally continues, investors are closely watching the movements of other companies with significant short interest, such as Beyond Meat and Opendoor Technologies. The market remains abuzz with speculation about which stocks will be the next to experience a surge, highlighting the unpredictable nature of this trading phenomenon.

In summary, 1-800-Flowers.com Inc. has become a key player in the ongoing meme stock rally, demonstrating the power of retail investor influence in today’s market. As the trend continues, the company’s stock performance will be closely monitored by both retail and institutional investors alike.