Ipsos SA Survey Reveals Rising Consumer Concerns Over U.S. Tariffs

Ipsos SA, a global survey‑based research service provider listed on the NYSE Euronext Paris, released the results of an ABC News/Washington Post/Ipsos poll conducted in the United States. The survey, which was cited by several international news outlets on 5 November 2025, indicates that a significant portion of the American population is experiencing increased cost pressures attributed to President Donald Trump’s tariff policies.

Key Findings

  • Consumer Sentiment – Approximately 70 % of respondents reported that tariffs are making everyday purchases more expensive. The poll noted that respondents perceive a tangible impact on family budgets, with many citing higher prices for goods such as electronics, apparel, and imported food items.
  • Inflationary Perception – The survey highlighted that consumers view tariffs as a contributing factor to inflation. This perception aligns with broader concerns about rising prices across multiple sectors, as observed in the United States and other economies.
  • Political Impact – The poll’s results were referenced in coverage of upcoming state elections in New Jersey and Virginia, where voter sentiment on economic issues, including tariff effects, was identified as a potential determinant of electoral outcomes. The Reuters‑Ipsos poll cited in the election‑related article noted a 57 % disapproval rate for President Trump’s job performance, underscoring the political weight of economic dissatisfaction.

Context for Ipsos SA

Ipsos SA’s expertise in public opinion and social research positions it to capture shifts in consumer attitudes toward policy changes. The company’s methodology, which incorporates large‑scale, representative sampling, allows it to quantify the public’s reaction to economic measures such as tariffs. The findings are consistent with Ipsos SA’s broader research focus on consumer behavior, brand perception, and market forecasting.

Financial Snapshot

  • Market Capitalisation – 1.44 billion EUR
  • Price‑to‑Earnings Ratio – 8.12
  • Recent Share Price – 33.2 EUR (closing on 2 November 2025)
  • 52‑Week Range – 33.0 EUR to 50.3 EUR

Ipsos SA’s continued emphasis on data science analytics, machine learning, and computational modeling underpins its capacity to deliver timely insights into consumer sentiment. The recent tariff survey exemplifies how the firm translates market research into actionable intelligence for clients in media, advertising, and policy sectors.