AdEx: A Leading Force in Web3 Advertising
AdEx, a pioneering web3 marketing platform, has been making significant strides in the digital advertising landscape. As of May 23, 2025, the close price of AdEx’s native token, ADX, stands at $0.106965. The platform, which originated in 2017 as a decentralized ad exchange, has evolved into a comprehensive advertising protocol. It boasts over 20,000 registered users and has processed billions of micropayments on the blockchain.
Market Performance and Valuation
AdEx’s market capitalization is currently valued at $15,635,557.65. The token has experienced significant fluctuations over the past year, reaching a 52-week high of $0.281035 on December 12, 2024, and a 52-week low of $0.0768204 on April 13, 2025.
Platform Capabilities and Partnerships
AdEx operates as a Demand-side platform (DSP), enabling advertisers to purchase traffic through Supply-side platforms (SSPs), engage in real-time bidding, and utilize programmatic technology. The platform maintains direct partnerships with premium publishers, ensuring seamless interactions between publishers, advertisers, and end users.
Role of ADX Token
The ADX token is integral to AdEx’s ecosystem, serving multiple functions including rewards, governance, payment, and staking. It incentivizes validator uptime, which is crucial for the smooth execution of advertising campaigns. The more tokens staked, the stronger the validator network becomes. Token holders can stake their ADX to earn rewards and participate in governance decisions. Additionally, advertisers use ADX for campaign payments, benefiting from reduced fees compared to other payment options.
AdEx continues to position itself as a leader in the web3 advertising space, offering innovative solutions for advertisers and publishers alike.