Corporate Actions and Market Performance
Adidas AG announced a continuation of its multi‑billion‑euro share‑repurchase program, citing the robust earnings base reported in 2025 as the basis for the decision. The program is being executed in a disciplined manner, with a focus on delivering value to shareholders while maintaining adequate liquidity for future strategic initiatives.
The share price closed at EUR 158.70 on 19 February 2026, remaining well below the 52‑week high of EUR 249.90 set on 23 February 2025 and comfortably above the 52‑week low of EUR 142.55 recorded on 22 January 2026. The market capitalization of the company stands at EUR 27.87 billion, and the price‑to‑earnings ratio is 23.09.
Competitive Dynamics
While its U.S. competitor Nike faced challenges, Adidas reported gains in the United Kingdom market. Market share data released earlier in the week indicated that Adidas secured additional traction in key segments, reinforcing its position against rivals in the sports apparel and footwear sectors.
Security Incident
Adidas is currently investigating a third‑party data breach. Criminal actors have claimed responsibility for the compromise, and the company is conducting a comprehensive audit of its data protection protocols. No customer or employee data loss has been confirmed to date, but the incident underscores the importance of robust cybersecurity measures in the sports‑wear industry.
Industry Context
The global women’s footwear market is projected to reach USD 381.2 billion by 2036, growing at a CAGR of 5.8 % from 2026 onward. Adidas, as a leading manufacturer of sports shoes and apparel, is positioned to benefit from this trend, particularly through its diversified product portfolio that includes footwear, sports apparel, and golf equipment.
All figures and statements are derived from the provided financial and news sources. No additional commentary or speculation is included.
