Alpha Services and Holdings SA: Strategic Developments and Ownership Changes

Alpha Services and Holdings SA, a prominent financial institution in Greece, has recently been involved in significant strategic and ownership developments. The company, which operates in the financial sector with a focus on commercial banking, has announced a strategic partnership and experienced a notable change in its ownership structure.

Strategic Partnership with ELTA

On May 27, 2025, Alpha Services and Holdings SA announced that its 100% subsidiary, Alpha Bank SA, along with ELTA, signed a Memorandum of Understanding to establish a strategic partnership. This collaboration aims to enhance the provision of financial services across Greece. The partnership is expected to leverage the strengths of both entities to expand their service offerings and improve customer experience in the Greek financial market.

Ownership Change: UniCredit’s Increased Stake

In a significant development, UniCredit SpA has increased its holding in Alpha Services and Holdings SA to approximately 20%. This was achieved through the use of derivatives, which grant UniCredit control over about 9.7% of the bank. The move, announced on May 28, 2025, underscores UniCredit’s strategic interest in strengthening its presence in the Greek banking sector. This increased stake could potentially influence the strategic direction of Alpha Services and Holdings SA, aligning it more closely with UniCredit’s broader European banking strategy.

Completion of Fractional Balances Sale

Additionally, Alpha Services and Holdings SA has completed the sale of fractional balances, as reported on May 27, 2025. This transaction is part of the bank’s ongoing efforts to optimize its balance sheet and enhance liquidity. The completion of this sale reflects the bank’s proactive approach to managing its financial resources and maintaining a strong capital position.

Company Overview

Alpha Services and Holdings SA, formerly known as Alpha Credit Bank and Alpha Bank A.E., was founded in 1879 and is based in Athens, Greece. The company is listed on the Athens Exchange SA Cash Market and operates in various segments, including Retail Banking, Corporate Banking, Asset Management and Insurance, Investment Banking and Treasury, and South Eastern Europe. Its extensive product range includes deposit products, loans, debit and credit cards, leasing and factoring services, asset management, insurance services, and more.

With a market capitalization of approximately €6.24 billion and a close price of €2.201 as of April 23, 2025, Alpha Services and Holdings SA remains a key player in the Greek financial sector. The company’s strategic initiatives and ownership changes are likely to have a significant impact on its future growth and market position.