Baidu Inc. Announces Spin‑Off of AI‑Chip Unit and Plans for Separate Listing

Baidu Inc. (BIDU.US) has confirmed that its AI‑chip subsidiary, Kunlunxin (KLX), will be spun off and listed on the main board of the Hong Kong Stock Exchange. The filing was submitted on 5 January 2026, and the company intends to unlock value from its “AI‑powered businesses” by creating a separate entity that will focus on semiconductor development and production.

Key Details of the Spin‑Off

ItemInformation
Entity to be spun offKunlunxin, a non‑wholly owned subsidiary that designs and manufactures AI chips
Listing venueHong Kong Stock Exchange – main board
Regulatory statusConfidential application submitted; pending approval
Strategic rationaleTo “unlock the AI‑powered businesses” and provide clearer financial metrics for investors
Impact on Baidu’s share priceShares fell 0.8 % (HK$ 1.79 B in short‑selling volume) after the announcement; the company’s price‑to‑earnings ratio remains high at 39.6

Baidu’s market capitalization is HK$ 324.94 bn. The company’s shares closed at HK$ 143.8 on 1 January 2026, within 0.2 % of the 52‑week high of HK$ 144.1. The 52‑week low was HK$ 73.25 on 8 April 2025.

Analysts at Haitong International and Nomura have noted that the spin‑off aligns with Baidu’s broader strategy of separating its core search‑engine business from its growing AI and hardware divisions. Nomura has raised its target price for Baidu shares to US$ 178 in light of the potential IPO proceeds from Kunlunxin.

Market Reaction

  • Options activity: On 4 January 2026, traders purchased 63,458 call options on Baidu (NASDAQ:BIDU), a 16 % increase over the typical daily volume.
  • Analyst upgrades: Wall Street Zen upgraded Baidu from a “sell” to a “hold” rating on 4 January, citing the spin‑off as a positive catalyst. Jefferies Financial Group also shifted its stance in a recent report.
  • Short selling: A short‑selling volume of US$ 1.79 bn was recorded on 5 January following the announcement, reflecting investor uncertainty about the timing and valuation of the new listing.

Additional Developments

  • Robotaxi launch: Baidu announced that its robotaxi service will commence operations in London by 2026, expanding its autonomous vehicle portfolio.
  • Asia IPO context: The spin‑off is part of a broader trend of high‑profile listings across Asia. According to reports from the Asian equity markets, share listings, placements, and block trades raised US$ 262.7 bn in 2025, and analysts expect 2026 to be another blockbuster year.

Implications for Investors

Baidu’s current price‑to‑earnings ratio of 39.6 reflects premium valuation expectations for a company with significant AI and semiconductor exposure. The spin‑off of Kunlunxin is expected to provide a more transparent view of the chip business’s earnings and could potentially unlock additional shareholder value. Investors should monitor the Hong Kong Stock Exchange’s approval process and any subsequent pricing announcements for Kunlunxin to assess the impact on Baidu’s overall valuation.


The information presented reflects the most recent public disclosures and analyst commentary as of 5 January 2026. Further updates will be incorporated as new filings and market data become available.