Beijing Shiji Information Technology Co Ltd: A Surge in Global Expansion and Market Confidence
In a remarkable display of growth and market confidence, Beijing Shiji Information Technology Co Ltd, a leading software development company specializing in management information systems for the hotel industry, has recently seen its stock price soar. On July 14, 2025, the company’s shares hit a trading halt after a significant rise, marking a pivotal moment in its journey towards global expansion and technological innovation.
Global Expansion and Strategic Partnerships
A key driver behind Shiji’s recent success is its strategic global expansion, particularly its partnership with Marriott International. On June 5, 2025, Shiji’s wholly-owned subsidiary, Shiji (US) Inc., signed a Master Services Agreement for Cloud Services and a Service Schedule with Marriott International. This agreement certified DAYLIGHT PMS as Marriott’s preferred cloud PMS in China, a significant milestone that underscores Shiji’s growing influence in the global hotel SaaS market. This partnership not only solidifies Shiji’s position as a leader in the SaaS domain but also enhances its competitive edge on the international stage, with two of the top five global hotel groups, including InterContinental and Marriott, choosing Shiji’s core cloud products.
Sustained Growth in SaaS Business
Shiji’s SaaS business has demonstrated robust growth, with the annual recurring revenue (ARR) reaching 5.23 billion yuan in 2024, marking a 25.1% increase from the previous year. The company’s cloud transformation efforts have yielded significant results, with a renewal rate exceeding 90%. This sustained growth in the SaaS sector is a testament to Shiji’s innovative approach and its ability to adapt to the evolving needs of the hotel industry.
Strategic Retail Sector Investments
In addition to its achievements in the SaaS domain, Shiji has made strategic moves in the retail sector. In April 2025, the company announced plans to acquire the remaining shares of Xunxin Software, a move that strengthens its position in retail and circulation management software. Xunxin Software, with a revenue of 3.31 billion yuan and a net profit of 1.24 billion yuan in 2024, has served over 700,000 offline stores, further enhancing Shiji’s portfolio and market reach.
Market Sentiment and Institutional Ratings
The market’s response to Shiji’s strategic initiatives has been overwhelmingly positive. As of July 14, 2025, institutional ratings for Shiji’s stock were predominantly “buy,” with five institutions rating it as such. This positive sentiment is reflected in the company’s stock performance, with a significant net inflow of funds from main investors, highlighting the market’s confidence in Shiji’s growth trajectory and strategic direction.
Conclusion
Beijing Shiji Information Technology Co Ltd’s recent achievements in global expansion, sustained SaaS business growth, and strategic investments in the retail sector have positioned it as a formidable player in the software industry. With strong institutional support and a clear vision for the future, Shiji is well on its way to consolidating its leadership in the global hotel SaaS market and beyond. As the company continues to innovate and expand, it remains a compelling investment opportunity for those looking to capitalize on the intersection of technology and the hospitality industry.