A Surge in the Gaming Industry: Beijing’s Supportive Measures
The gaming industry is experiencing a significant boost as Beijing rolls out 11 supportive measures aimed at fostering the development of the gaming and esports sectors. On June 19, 2025, the Beijing Municipal Committee of the Communist Party of China, along with other departments, issued a provisional method to promote the high-quality development of Beijing’s gaming and esports industry. These measures are designed to enhance the core competitiveness of the industry.
Key initiatives include:
Streamlining Approval Processes: The approval cycle for domestic pilot network games will be compressed, with increased guidance for applications and more expert reviewers to improve approval capabilities and quality.
Accelerating Copyright Registration: The registration process for copyrights related to game art, music, and video materials will be reduced from 22 working days to 10.
Encouraging New Enterprises: Guidance will be provided to develop incentive methods for new gaming and esports enterprises, with increased support for key enterprises and small to medium-sized innovative companies.
Integrating AI with Gaming: The integration of artificial intelligence and AIGC technologies with the gaming and esports industry will be promoted. Support will be provided for game companies to enhance R&D efficiency through computational power construction, large model deployment, and data governance.
37 Interactive Entertainment Network Technology Group Co., Ltd. Sees Stock Surge
On the same day, 37 Interactive Entertainment Network Technology Group Co., Ltd., a Chinese company specializing in mobile and web games, experienced a significant stock surge. The company’s stock rose by over 8%, driven by the broader gaming sector’s rally. This surge is attributed to the recent supportive measures announced by Beijing, which are expected to benefit the gaming industry significantly.
Institutional Ratings and Market Sentiment
Institutional ratings for 37 Interactive Entertainment Network Technology Group Co., Ltd. remain strong, with 29 institutions giving a “buy” rating over the past year. The company’s recent performance has been bolstered by new game launches, a robust IP portfolio, and continuous upgrades in AI capabilities, driving innovation in its gaming offerings.
Market Dynamics and ETF Performance
The broader market saw mixed performance, with the media ETF (159805) and A500ETF (512050) experiencing fluctuations. However, 37 Interactive Entertainment Network Technology Group Co., Ltd. stood out with a notable increase in its stock price, reflecting positive market sentiment towards the gaming sector.
Conclusion
The gaming industry is poised for growth, supported by Beijing’s new measures and the strong performance of key players like 37 Interactive Entertainment Network Technology Group Co., Ltd. Investors and industry stakeholders are optimistic about the future, anticipating further advancements and innovations in the gaming and esports sectors.