Byrna Technologies Inc. Reports Strong Sales Performance
Byrna Technologies Inc., a leading non-lethal defense technology company based in Andover, Massachusetts, has reported robust sales figures for the Prime Day and July 4th holiday periods. The company, which operates in the aerospace and defense sector, specializes in providing law enforcement and private security customers with non-lethal alternatives to firearms. Byrna Technologies trades on the Nasdaq stock exchange under the ticker symbol BYRN.
Prime Day and July 4th Sales Surge
On July 23, 2025, Byrna Technologies announced a significant increase in sales across its e-commerce channels during Amazon’s Prime Day and the July 4th holiday promotional period. According to a report from Globenewswire, Amazon Prime Day sales saw a 28% year-over-year increase, while sales on Byrna.com during the July 4th period rose by 18%. These figures build on Byrna’s record second-quarter revenue of $28.5 million for 2025, underscoring the company’s growing brand awareness and sustained consumer demand for its products.
Omnichannel Growth and Consumer Preferences
The recent sales momentum highlights a broader trend in consumer preferences, with Amazon.com sales growing at a faster pace than Byrna.com sales. This shift is indicative of the evolving role Amazon plays in Byrna’s direct-to-consumer (DTC) and omnichannel strategy. In Q2 2023, Amazon accounted for just 12% of Byrna’s online sales. By the end of Q2 2025, this share had increased to 27%, and as of Q3 2025, it has reached 34%. The growth in Amazon sales is particularly noteworthy given that this year’s Prime Day extended to four days, compared to the typical two-day event.
Product Highlights and Market Position
The sales growth is partly attributed to the introduction of Byrna’s newly released Compact Launcher (CL), which has contributed to the rising consumer demand for the company’s innovative less-lethal personal security solutions. Byrna Technologies serves clients nationwide and continues to expand its brick-and-mortar presence, further underscoring its omnichannel growth momentum.
Financial Overview
As of July 21, 2025, Byrna Technologies’ stock closed at $21.68 on the Nasdaq. The company’s market capitalization stands at approximately $499 million. Over the past 52 weeks, Byrna’s stock has reached a high of $34.78 and a low of $7.79. The price-to-earnings ratio is currently 34.97, reflecting investor sentiment and market expectations.
Investment Considerations
Investors considering Byrna Technologies should note the company’s strong sales performance and strategic focus on expanding its e-commerce and omnichannel presence. The increasing share of sales through Amazon highlights the company’s adaptability to changing consumer preferences and its potential for continued growth in the non-lethal defense technology market.
For more information, investors and interested parties can visit Byrna Technologies’ official website at www.byrna.com .