DeFi Technologies Inc. Expands into Turkey with Innovative Digital Asset Products

In a strategic move to tap into one of the world’s most dynamic crypto markets, DeFi Technologies Inc. has announced a significant partnership with Misyon Bank and Misyon Kripto. This collaboration aims to introduce Exchange-Traded Products (ETPs) in Turkey, providing Turkish investors with alternative access to digital assets such as Bitcoin and Ethereum. The initiative marks a pivotal expansion for DeFi Technologies, aligning with its mission to democratize access to digital assets globally.

Strategic Expansion into a High-Growth Market

Turkey has emerged as a leading country in cryptocurrency adoption, driven by factors such as inflation, currency volatility, and a digitally native population. Over 50% of the investor population in Turkey holds digital assets, making it a prime market for DeFi Technologies’ innovative offerings. The partnership with Misyon Bank, a well-established local financial institution, not only provides regulatory strength but also leverages Misyon’s market expertise to navigate the Turkish financial landscape effectively.

Global Growth Momentum

This expansion is part of DeFi Technologies’ broader strategy to penetrate high-growth regions, including the Middle East, Asia, and Africa. By simplifying the investment process through the familiar ETP format, DeFi Technologies aims to reduce barriers to entry for investors, making it easier for them to participate in the digital asset market. The Turkish Lira’s position as one of the top five fiat currencies in crypto trading further underscores the strategic importance of this market.

Reaffirmation of Revenue Guidance

In addition to its strategic expansion, DeFi Technologies has reaffirmed its revenue guidance for 2025, projecting $201 million (U.S.). This confidence is bolstered by its leadership position as the largest institutional asset manager of Solana in North America and the third-largest in Europe. The company’s Solana-ETP, managed by Valour, has reclaimed the top spot in Assets Under Management (AUM) among Solana funds in Europe, highlighting DeFi Technologies’ prowess in monetizing Solana assets.

Conclusion

DeFi Technologies’ entry into the Turkish market through its partnership with Misyon Bank and Misyon Kripto represents a significant milestone in its global expansion strategy. By leveraging Turkey’s high crypto adoption rate and the regulatory strength of Misyon Bank, DeFi Technologies is well-positioned to capture a substantial share of the digital asset investment market. This move not only underscores the company’s commitment to expanding access to digital assets but also reinforces its leadership in the rapidly evolving capital markets landscape.