Digital Brands Group Inc. Partners with Amaze to Expand E-commerce Reach

In a significant development for the e-commerce sector, Digital Brands Group Inc., a U.S.-based retailer known for its curated collection of luxury lifestyle and digital-first brands, has announced a strategic partnership with Amaze. This collaboration, unveiled on April 22, aims to enhance Digital Brands’ presence in the online marketplace by integrating with Amaze’s expansive network.

Expanding the Marketplace

The partnership focuses on expanding Digital Brands’ Teespring marketplace, a platform that allows creators to design and sell custom apparel. By teaming up with Amaze, Digital Brands can tap into Amaze’s extensive network of 12.3 million unique stores. This move is expected to significantly broaden the reach of AVO by DSTLD, one of Digital Brands’ prominent brands, allowing it to access a wider audience and potentially increase sales.

Market Performance and Outlook

Despite the promising partnership, Digital Brands’ stock has seen a notable decline over the past year. The stock price closed at 8.2 USD on May 12, 2025, a substantial drop from its 52-week high of 139.635 USD on May 16, 2024. This decline reflects the volatility and challenges faced by the company in a competitive market. However, the recent partnership with Amaze could be a pivotal step in revitalizing the company’s market position.

Company Overview

Digital Brands Group Inc. operates primarily on the OTC Bulletin Board and is Nasdaq-listed. The company specializes in offering a range of luxury lifestyle and digital-first brands, providing comprehensive support in operations, marketing, technology, legal, and customer service. With a market capitalization of approximately 34.5 million USD, Digital Brands continues to focus on growth and innovation in the retail sector.

As Digital Brands navigates the complexities of the e-commerce landscape, this partnership with Amaze represents a strategic effort to enhance its market presence and capitalize on new opportunities. The collaboration underscores the company’s commitment to leveraging technology and partnerships to drive growth and deliver value to its customers.