TKO Group Holdings, Inc., a holding company operating within the Communication Services sector, has recently been involved in a significant development concerning its subsidiary, DIRECTV FOR BUSINESS. On July 31, 2026, DIRECTV FOR BUSINESS announced a strategic multi-year partnership with EverPass Media. This collaboration is set to enhance the distribution of the NFL Sunday Ticket package to commercial venues across the United States.
Under the terms of the agreement, DIRECTV has been designated as EverPass’s preferred national distributor. This designation allows a variety of commercial establishments, including bars, restaurants, hotels, and casinos, to access out-of-market NFL games through both satellite and streaming services. The partnership extends beyond the NFL Sunday Ticket, encompassing other premium sports offerings available through EverPass, such as RedZone, ESPN+, MLB, NBA, NHL, and MLS passes.
The deal is structured to ensure that existing EverPass customers will continue to receive their services without any interruption. Additionally, new subscribers are able to begin the 2026-2027 season immediately, providing them with immediate access to a wide array of sports content.
This collaboration is part of a broader strategy aimed at expanding live sports availability for business venues. It promises to offer commercial operators a streamlined sales, billing, and support experience, enhancing the overall customer service experience.
As of July 30, 2026, TKO Group Holdings, Inc. was trading on the New York Stock Exchange with a close price of $181.81. The company’s market capitalization stood at approximately $35.13 billion. Over the past year, the stock has experienced fluctuations, reaching a 52-week high of $226.94 on February 25, 2026, and a 52-week low of $152.29 on August 6, 2025. The price-to-earnings ratio was recorded at 68.03, reflecting the market’s valuation of the company’s earnings potential.
This partnership between DIRECTV FOR BUSINESS and EverPass Media underscores TKO Group Holdings, Inc.’s commitment to leveraging its subsidiaries to enhance service offerings and expand market reach within the communication services sector.
