EarthLabs Inc. Enhances Investor Engagement through CEO.CA and Expands Visibility in the Canadian Treasure Hunt Initiative
EarthLabs Inc. (TSX‑V: ELAB), the technology solution provider focused on AI‑driven mineral exploration, has reinforced its market position by leveraging its subsidiary, CEO.CA, to deepen investor engagement and secure heightened visibility amid the ongoing Great Canadian Treasure Hunt campaign. The company’s strategic initiatives are underscored by recent disclosures that link its brand to prominent mining conversations and popular investment events.
CEO.CA, a Strategic Extension of EarthLabs
On December 19, 2025, CEO.CA—described by Newsfile Corp. as “the leading investor social network in junior resource and venture stocks” and a wholly owned subsidiary of EarthLabs—broadcasted an exclusive interview with executives of EnviroGold Global (OTCQB: ESGLF). The segment, titled Inside the Boardroom, was featured on both CEO.CA’s platform and YouTube, allowing investors to observe leadership discussions on the future of mine waste management and recoverable metals. This move aligns with EarthLabs’ mission to provide cutting‑edge AI solutions that mitigate capital risk for Canadian mining operators, positioning the company as a thought leader within the materials sector.
CEO.CA’s robust user base—millions of annual visitors—offers EarthLabs a powerful distribution channel. By integrating its proprietary technology into a widely visited investor network, EarthLabs capitalizes on cross‑platform visibility and strengthens its brand among institutional and retail investors seeking innovation in resource exploration.
Participation in the Great Canadian Treasure Hunt
Simultaneously, EarthLabs has been highlighted in two separate releases regarding the fourth bonus treasure in the Great Canadian Treasure Hunt, an event that attracts substantial public and media attention. While the specific details of the treasure are not disclosed in the input, the repeated mention across CEO.ca and StreetInsider.com signals that EarthLabs’ involvement has generated buzz in both English‑ and French‑speaking markets.
The treasure hunt, an initiative that combines civic engagement with financial incentives, has positioned EarthLabs as an active participant in community‑centric projects. By aligning with a national campaign, the company showcases its commitment to social responsibility and broadens its outreach beyond the traditional mining investor base.
Financial Context and Market Position
As of December 18, 2025, EarthLabs’ share price closed at CAD 0.305, within the 52‑week range of CAD 0.14 to CAD 0.385. The company’s market capitalization stands at CAD 42.3 million, with a price‑earnings ratio of 2.03, reflecting modest earnings relative to its valuation. EarthLabs’ strategic initiatives—expanding CEO.CA’s influence and participating in high‑profile events—aim to elevate investor perception and support sustainable growth in its niche AI‑driven exploration services.
Outlook
By integrating its technology into a popular investor network and engaging in national public events, EarthLabs is building a multifaceted presence that serves both its core clientele—Canadian mining companies—and a broader investor audience. These moves are poised to strengthen brand recognition, attract potential strategic partners, and ultimately reduce capital risk for customers through advanced AI solutions. The company’s continued focus on transparency, community involvement, and technological innovation signals a forward‑looking trajectory that aligns with the evolving expectations of the materials sector.
