Edgewell Personal Care Co. Announces Hawaiian Tropic Summer Campaign
Edgewell Personal Care Company (NYSE: EPC) has announced a new summer marketing initiative for its Hawaiian Tropic brand. The campaign, aimed at promoting full‑body sun‑care products, features actress Alix Earle as the campaign’s face.
The company stated that the Hawaiian Tropic brand will launch a series of advertising materials that emphasize a “sun‑kissed glow” and encourage consumers to enjoy summer activities while protecting their skin. The campaign’s rollout will include television, digital, and social media placements.
Edgewell, which manufactures and distributes a broad range of personal‑care products—including feminine, infant, skin, pet, sun care, and shaving items—will leverage the campaign to reinforce Hawaiian Tropic’s position as a leading brand in the sun‑care segment.
The announcement was issued on May 13 2026, following the company’s typical schedule of quarterly updates. No financial impact or pricing changes were disclosed as part of the announcement.
The campaign aligns with Edgewell’s ongoing focus on consumer‑centric marketing and product innovation within the personal‑care industry.
