Enapter AG Expands Global Footprint with Exclusive Reseller Agreement in Israel and Ukraine
On 9 December 2025, Enapter AG, the German manufacturer of modular electrolyzers that produce green hydrogen, announced a strategic partnership with ProLubric GmbH that will grant the latter exclusive reseller rights to Enapter’s products in Israel and Ukraine. The deal, executed through Enapter’s subsidiary Enapter S.r.l., is aimed at accelerating market penetration in two high‑growth regions and is underpinned by ProLubric’s established presence among engineering, procurement, and construction (EPC) firms and industrial customers.
How the Partnership Works
- Exclusive Reseller Rights: ProLubric will be the sole authorized distributor of Enapter’s electrolyzer technology in both Israel and Ukraine, allowing it to manage all sales, marketing, and after‑sales support in the territories.
- Local Presence, Global Reach: ProLubric operates from Hamburg but maintains a locally based team in each market. This team brings deep knowledge of regional regulatory environments, supply‑chain dynamics, and customer needs, thereby reducing time‑to‑market for Enapter’s solutions.
- Leverage Existing Networks: The agreement taps into ProLubric’s strong partner network among EPC contractors and industrial operators, positioning Enapter’s products directly where they can be integrated into new construction projects, retrofits, and industrial processes.
Strategic Significance for Enapter
Rapid Access to Emerging Markets Israel and Ukraine represent two distinct yet promising arenas for green hydrogen adoption. Israel’s ambitious renewable energy targets and its growing hydrogen roadmap create a conducive environment for electrolyzer deployment. Ukraine, despite ongoing geopolitical challenges, has a strategic interest in diversifying its energy mix and improving energy security through domestic hydrogen production.
Mitigation of Export Risks By delegating sales responsibilities to a local partner, Enapter reduces exposure to currency fluctuations, customs hurdles, and market‑specific compliance requirements. ProLubric’s established logistics and legal frameworks further streamline operations.
Potential for Upscaling Production The partnership signals Enapter’s commitment to scaling production of its modular electrolyzers. With a reseller network in place, the company can focus on refining its technology and manufacturing processes while relying on ProLubric to drive commercial growth.
Financial Context
While the partnership itself does not disclose immediate revenue figures, it aligns with Enapter’s broader strategy of expanding its international customer base. The company’s market cap stands at approximately €68 million, with a recent closing price of €2.18 on the Frankfurt Stock Exchange (Xetra). Despite a negative price‑earnings ratio of –2.4, indicating the firm is currently operating at a loss, strategic deals such as this are expected to contribute to future profitability by unlocking new revenue streams.
Conclusion
Enapter AG’s exclusive reseller agreement with ProLubric for Israel and Ukraine marks a significant step in its global expansion plan. By combining Enapter’s advanced green hydrogen technology with ProLubric’s local market expertise, the alliance is positioned to accelerate the deployment of sustainable energy solutions in regions that are actively seeking cleaner alternatives. The partnership illustrates how strategic collaborations can bridge the gap between innovative manufacturing and market readiness, ultimately driving the transition toward a more sustainable energy future.
