Fluent Corp Expands KNACK Whole Flower Brand to Florida

In a strategic move to broaden its market reach, Fluent Corp has officially launched its KNACK whole flower brand in Florida, marking a significant expansion from its established presence in New York. This expansion, announced on May 20, 2025, sees the brand now available at all 35 Fluent dispensaries across the Sunshine State. KNACK, known for its curated selection of hybrid, indica, and sativa strains, offers consumers a 3.5-gram format that has already garnered trust and popularity in New York.

The introduction of KNACK in Florida is not just a geographical expansion but a testament to Fluent Corp’s commitment to elevating the standard of whole flower cannabis in the state. The brand’s success in New York, where it quickly became a favorite for delivering high-quality, flavorful, and affordable cannabis, sets a promising precedent for its Florida venture. KNACK’s availability extends beyond Fluent’s dispensaries, reaching third-party dispensaries in New York through the ENTOURAGE wholesale platform, showcasing its growing influence in the cannabis market.

Fluent Corp’s strategic focus on quality and consistency is evident in its revamped cultivation practices and refined genetics, aimed at meeting and exceeding consumer preferences. This dedication to excellence is encapsulated in KNACK’s three core pillars: Powered by Passion, Diverse and Consistent Genetics, and Local Roots. These principles guide the brand’s mission to provide consumers with superior cannabis products.

Following the successful launch of KNACK in Florida, Fluent Corp plans to introduce its KNACK (Lit)les multipack pre-rolls, previously launched in New York, to the Florida market. Additionally, the company aims to offer larger whole flower size formats, further diversifying its product offerings and catering to a broader range of consumer needs.

Despite the promising expansion and strategic initiatives, Fluent Corp faces challenges in the financial landscape. As of May 15, 2025, the company’s close price stood at $0.0499, with a market capitalization of $24,710,000 USD. The company’s stock has experienced volatility, with a 52-week high of $0.19 on September 15, 2024, and a low of $0.0453 on May 8, 2025. The negative price-to-earnings ratio of -0.387958 reflects the company’s current financial challenges amidst its growth endeavors.

Fluent Corp’s expansion of the KNACK brand into Florida represents a significant step in its mission to redefine the cannabis industry’s standards. By focusing on quality, consistency, and consumer satisfaction, Fluent Corp aims to solidify its position as a leader in the cannabis market, despite the financial hurdles it faces. As the company continues to innovate and expand, the cannabis community eagerly anticipates the impact of KNACK’s presence in Florida and beyond.