GEMZ Corp. Announces Leadership Change and AI‑Driven Strategic Pivot
GEMZ Corp. (OTC: GMZP), a specialty retailer headquartered in the United States that designs, manufactures, and distributes 14‑karat gold jewelry, disclosed a significant shift in its governance and strategic direction on December 10, 2025. The company announced that long‑time officer and director Stephen Carnes has resigned, and that Chen Wei has been appointed as the new officer, director, and controlling shareholder.
New Leadership and Ownership
Chen Wei, founder of Xiamen Custom Elf Technology Co., Ltd., brings a background rooted in artificial intelligence, big data, and digital‑human technologies. His firm specializes in B2B2C service delivery, offering AI‑powered tools that enhance marketing, investment attraction, and operational efficiency for brick‑and‑mortar retailers. Under Mr. Wei’s stewardship, GEMZ will be the first gold‑jewelry retailer to integrate these advanced data‑driven solutions into its supply chain and customer engagement models.
The transition follows a formal resignation of Stephen Carnes, who had served as officer and director on the board. The board’s decision reflects an intent to align the company’s leadership with its evolving technological ambitions. Chen Wei’s appointment was effective as of December 10, 2025, and he now holds controlling equity in the corporation.
Integration of Planet X Elf Platform
Xiamen Custom Elf Technology’s flagship platform, Planet X Elf, will become the core of GEMZ’s new operational framework. The platform delivers AI‑video lead generation, franchisee matching, and lead management capabilities, alongside digital‑human live streaming, short‑video marketing, and SaaS tools. These services aim to lower customer acquisition costs, improve lead conversion rates, and provide real‑time insights into consumer behavior.
By embedding these tools into its existing distribution network, GEMZ intends to serve its mass‑merchandiser, wholesaler, and distributor clients with more sophisticated data analytics and targeted marketing strategies. The company’s existing product line—gold earrings, charms, bracelets, and rings—will now benefit from enhanced visibility and streamlined supply‑chain coordination.
Market Context and Financial Snapshot
As of December 8, 2025, GEMZ’s closing share price stood at a modest $0.0005, matching its 52‑week high. The market capitalization is approximately $980,597, and the price‑earnings ratio is negative at −1.03, indicating the company is still operating at a loss—a common scenario for specialty retailers investing heavily in technology and brand development. The 52‑week low, recorded on October 30, was $0.0001, underscoring the volatility typical of companies listed on the OTC Bulletin Board.
Forward‑Looking Statements
The company’s announcement includes forward‑looking statements about the potential benefits of AI‑driven efficiency tools and the anticipated impact on sales growth, customer acquisition, and operational costs. Investors are cautioned that such statements involve risks and uncertainties, and that actual results may differ materially.
Conclusion
GEMZ Corp.’s leadership transition and partnership with Xiamen Custom Elf Technology signal a clear pivot toward technology‑enabled retail. By harnessing AI, big data, and digital‑human solutions, the company aims to reinforce its position in the specialty jewelry market while exploring new avenues for customer engagement and supply‑chain optimization. The impact of this shift will unfold in the coming quarters as the firm integrates Planet X Elf’s capabilities across its product lines and distribution channels.
