GoPro Inc., a company based in the United States, operates within the Consumer Discretionary sector, specifically in the Household Durables industry. The company is renowned for its development and manufacturing of wearable and gear mountable cameras, catering to a diverse range of applications from action sports to professional videography. In addition to its hardware offerings, GoPro provides mobile applications and software solutions that facilitate the editing, management, and sharing of photo and video content. Further details about GoPro’s products and services can be accessed on their official website, www.gopro.com .
The company’s stock is publicly traded on the Nasdaq, having made its Initial Public Offering (IPO) on June 26, 2014. As of January 15, 2026, GoPro’s closing stock price was recorded at $1.37. This price reflects a significant fluctuation over the past year, with the stock reaching a 52-week high of $3.05 on September 22, 2025, and a 52-week low of $0.398 on April 8, 2025. These figures illustrate the volatility in GoPro’s stock performance over the recent period.
Financially, GoPro’s current valuation metrics indicate a challenging earnings landscape. The company’s price-to-earnings (P/E) ratio stands at -1.76, highlighting a negative earnings performance. Conversely, the price-to-book (P/B) ratio is 2.90, suggesting that the market values GoPro at nearly three times its book value. This disparity between the P/E and P/B ratios underscores the complexities in assessing GoPro’s financial health and market perception.
As of January 8, 2026, GoPro has been in a relatively quiet phase, with limited recent coverage. The Motley Fool, in its latest analysis, provided considerations for potential investors, reflecting on the company’s current market position and financial metrics. With a market capitalization of approximately $218.83 million, GoPro continues to navigate the competitive landscape of the consumer electronics market, focusing on innovation and user engagement through its product and software offerings.
In summary, GoPro Inc. remains a notable player in the consumer electronics sector, despite facing financial challenges as evidenced by its negative earnings performance. The company’s strategic focus on enhancing its product line and software capabilities may play a crucial role in its future growth and market recovery.
