Happy Belly Food Group Inc. Expands Its Brand Portfolio in 2026

Happy Belly Food Group Inc. (CSE: HBFG, OTCQB: HBFGF) announced significant development activity in September 2026, reinforcing its strategy of acquiring and scaling emerging restaurant concepts across Canada and the United States. The company’s recent announcements cover new real‑estate acquisitions for its Heal Wellness quick‑service brand and a large‑scale area development agreement for its Ghost Taco concept.

Heal Wellness Secures Westmount, Quebec Location

On 17 September 2026, the company disclosed that the Heal Wellness brand—specializing in smoothie bowls, acai bowls, and smoothies—has secured a new real‑estate location in the City of Westmount, Quebec. The franchisee, Pietro Maio, together with partner Lucio Carlomusto, is adding a second location under a 10‑unit agreement following the success of its Griffintown opening earlier that year.

Key details from the announcement (source: Newsfile Corp.) include:

  • Location – Westmount, immediately west of downtown Montreal, a municipality noted for high household incomes, dense retail districts, and proximity to major commercial, educational, and employment hubs.
  • Strategic Fit – The demographic profile and daily traffic generated by nearby offices, retailers, transit, and institutions such as Dawson College make the site attractive for Heal Wellness’s premium health‑focused quick‑service offering.
  • Growth Outlook – CEO Sean Black emphasized that the Quebec market will remain a major focus for Happy Belly brands in 2026–2027, with an emphasis on organic growth.

Heal Wellness was founded to provide quick, fresh wellness foods for busy, active lifestyles. Its menu features acai smoothie bowls, smoothies, and super‑seed grain bowls, all prepared with real fruit and a selection of superfoods such as acai, pitaya, goji berries, and chia seeds.

Franchising inquiries can be directed to the company’s website: happybellyfg.com/franchise-with-us/ or by e‑mail at hello@happybellyfg.com .

Ghost Taco Secures 50‑Unit Area Development Agreement for Western Canada

On 16 September 2026, Happy Belly announced that its Ghost Taco brand has signed a 50‑unit area development agreement covering Western Canada. The agreement is intended to accelerate the deployment of Ghost Taco restaurants across the region, aligning with the company’s broader strategy of building a predictable, disciplined growth engine for long‑term shareholder value. The deal was reported by CEO .ca.

Company Background

Happy Belly Food Group Inc. is a Canadian company that trades on the Canadian National Stock Exchange. The company specializes in acquiring and scaling emerging food brands, developing them from early stages of construction to full operation. Its portfolio includes brands that are currently in various stages of development, construction, and operation across Canada and the United States.

The company’s latest activities—expansion of Heal Wellness in a high‑income Canadian market and a large‑scale development agreement for Ghost Taco—illustrate its commitment to growing its franchise footprint in key geographic regions and supporting its brands’ long‑term success.

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