Happy Belly Food Group Inc. Announces Two New Restaurant Openings on April 18, 2026

Rosie’s Burgers Opens in Abbotsford, British Columbia

On April 17, 2026, Happy Belly Food Group Inc. (CSE: HBFG, OTCQB: HBFGF) announced that its Rosie’s Burgers brand will open its newest location at 3122 Mount Lehman Road (High Street), Abbotsford, British Columbia. The restaurant will launch on Saturday, April 18, 2026, and will be operated by a multi‑unit franchisee that already manages several Rosie’s sites under a multi‑brand agreement in the province.

Rosie’s is a boutique quick‑service brand that specializes in smash burgers, golden fries, poutine, onion rings, and classic milkshakes. The brand’s focus on nostalgic flavors and neighborhood‑driven service aligns with Happy Belly’s franchise model, which emphasizes operational excellence and an exceptional guest experience. CEO Sean Black stated that Abbotsford represents a high‑quality market for Rosie’s and that the new location is the first of five committed sites for the brand in British Columbia. The expansion underscores the company’s disciplined site‑selection approach and the growing demand for Rosie’s across the province.

Heal Wellness Opens in Montreal, Quebec

Earlier in the day, the company also announced the grand opening of Heal Wellness’s first Quebec location at 6985 Boulevard, Décarie, Montréal. The launch will coincide with the April 18 opening of the new restaurant. Heal Wellness is a quick‑service brand that specializes in fresh smoothie bowls, açaí bowls, and smoothies.

The Montreal location marks the third operating brand for Happy Belly in Quebec, joining Rosie’s Burgers and Yolks Breakfast. CEO Sean Black highlighted the milestone as a key step in the company’s North American expansion strategy, noting the ability to scale multiple concepts within the province. The opening is supported by local operators with deep expertise and reflects growing consumer demand for wellness‑focused food options.

Company Context

  • Market: Canadian National Stock Exchange
  • Currency: CAD
  • Recent Share Price: 1.68 CAD (closing price on 2026‑04‑16)
  • 52‑Week High: 2.35 CAD (2025‑12‑17)
  • 52‑Week Low: 0.98 CAD (2025‑05‑04)
  • Market Capitalization: 234 230 000 CAD
  • Price‑to‑Earnings Ratio: –101.24

Happy Belly Food Group Inc. is positioned as a consolidator of emerging restaurant brands, pursuing growth through franchising and strategic site selection. The two openings on April 18, 2026, reflect the company’s continued expansion across Canada, particularly in high‑potential markets such as British Columbia and Quebec.