HitIQ Limited (ASX: HIQ) Expands Retail Footprint and Launches New Marketing Campaign for PROTEQT™

On 5 March 2026, HitIQ Limited announced a significant expansion of the distribution network for its flagship product, PROTEQT™, a concussion‑management and athlete‑safety solution developed in partnership with Shock Doctor. The announcement, released via an ASX announcement PDF, outlines multi‑channel retail expansion, a national marketing campaign, and early international sales activity.

Multi‑Channel Retail Expansion

  • Sporting Goods: PROTEQT™ is now stocked in Rebel stores nationwide, both in‑store and through Rebel’s online platform.
  • Health & Wellness: Availability on the Chemist Warehouse Marketplace extends the product’s reach to health‑conscious consumers.
  • E‑commerce: The product has been added to the Amazon Marketplace Australia catalogue.
  • Electronics Retail: A newly signed NARTA agreement grants access to major Australian electronics and technology retailers, broadening the product’s exposure beyond traditional sporting‑goods outlets.
  • Direct‑to‑Consumer: Purchases remain possible through HitIQ’s own website, hitiq.com.

This multi‑channel strategy is intended to maximize coverage across sporting goods, health and wellness, e‑commerce, and technology retail categories, positioning PROTEQT™ to meet the diverse purchasing habits of contact‑sport participants, coaches, and safety‑conscious parents.

National Marketing Campaign

HitIQ has entered into a marketing agreement with the Sports Entertainment Network (SEN), Australia’s largest sports radio network. The campaign will run from February to May 2026 and is expected to deliver over 1,000 commercial advertisements across Melbourne, Sydney, and Brisbane. Integration with premium AFL and NRL broadcast programming aims to reach audiences during peak equipment purchasing periods.

Sales and International Expansion

  • Domestic Sales: Early sales data indicate growing traction across national sporting‑organisation partnerships, direct‑to‑consumer channels, retail distribution, community sports clubs, and elite sports programmes.
  • International Order: HitIQ secured its first international rugby club order, with the Kinross Rugby Club in Scotland purchasing 80 units of PROTEQT™. This order demonstrates initial interest from established rugby markets and provides a reference customer for broader international expansion discussions.

Leadership Commentary

Earl Eddings, Executive Chair, stated:

“This update demonstrates momentum building behind PROTEQT™ across distribution, marketing, and sales. Our multi‑channel retail strategy provides comprehensive market coverage, whilst the Sports Entertainment Network campaign delivers targeted exposure during peak engagement periods. Sales are accelerating as our first major marketing campaign reaches target audiences during the critical pre‑season purchasing period. The Kinross Rugby Club order shows early interest from international rugby markets. Together, these developments position PROTEQT™ for continued growth as we execute our commercialisation strategy.”

Corporate Governance Updates

In addition to the commercial developments, HitIQ issued several corporate governance notices on 3 and 5 March 2026:

  • Application for Quotation of Securities (HIQ) – filed 6 March 2026.
  • Change of Director’s Interest Notice – filed 5 March 2026.
  • Change in Substantial Holding – filed 3 March 2026.

These filings reflect ongoing shareholder activity and adherence to ASX disclosure requirements.

Market Context

HitIQ’s share price closed at AUD 0.016 on 3 March 2026, a decline from the 52‑week high of AUD 0.04 (5 November 2025) and above the 52‑week low of AUD 0.011 (26 February 2026). The company’s market capitalization stands at approximately AUD 10 085 108. With a negative price‑earnings ratio of -0.978, the firm remains in an investment phase focused on product launch and market penetration rather than immediate profitability.

Source: hotcopper.com.au (ASX announcements and corporate governance filings)