Kraft Heinz Co. – Company Overview
Sector: Consumer StaplesIndustry: Food ProductsPrimary Exchange: Nasdaq (USD)Market Capitalisation: 29.54 billion USDCurrent Share Price (as of 2025‑11‑13): 24.85 USD52‑Week Range: 23.70 USD – 33.35 USDPrice‑to‑Earnings Ratio: –6.7
Kraft Heinz Co. is an American producer of food items, including dairy products, sauces and flavored milk powders, distributed worldwide. The company’s earnings multiple is negative, reflecting recent operating losses.
Recent Product Launch – Heinz Ketchup Zero
On 2025‑11‑17 Kraft Heinz announced the launch of Heinz Ketchup Zero, its first zero‑sugar, zero‑salt ketchup. The launch was accompanied by a city‑wide “Zero Hour” marketing campaign that combined experiential activations, e‑commerce initiatives, and digital storytelling:
- Interactive Heinz Zero Fridge – an on‑site activation encouraging consumers to experience the product in a novel setting.
- Midnight E‑commerce Race on Carrefour Now – a time‑limited online promotion that drove traffic to the retailer’s platform.
- Free Heinz Zero Burgers – a promotional offer intended to boost trial and brand engagement across multiple touchpoints.
The campaign was designed to generate cultural buzz and reinforce the brand’s positioning as an innovative, health‑conscious option in the condiment market.
Market Context
- NASDAQ 100 finished the trading session on 2025‑11‑14 with a marginal increase of 0.06 % at 25 008,24 points, indicating a broadly stable market environment for technology‑heavy indices.
- The slight rise in the index coincides with Kraft Heinz’s product launch, suggesting that consumer‑staples stocks remain resilient amid overall market steadiness.
Financial Snapshot
| Metric | Value |
|---|---|
| Close Price (2025‑11‑13) | 24.85 USD |
| 52‑Week High | 33.35 USD |
| 52‑Week Low | 23.70 USD |
| Market Capitalisation | 29.54 billion USD |
| P/E Ratio | –6.7 |
The negative earnings multiple indicates that the company is currently operating below break‑even, but the recent product launch may contribute to a turnaround in consumer demand and, potentially, future profitability.
Summary
Kraft Heinz Co. continues to strengthen its portfolio with the launch of Heinz Ketchup Zero, supported by an integrated marketing campaign that spans experiential, e‑commerce, and digital channels. While the company’s financial metrics reveal a negative earnings multiple, its market cap and share price remain within a stable range. The broader market, as reflected in the modest performance of the NASDAQ 100, provides a supportive backdrop for consumer‑staples companies pursuing product innovation.
