The Lovesac Company Announces the Appointment of Wan Ling Martello to Its Board of Directors
The Lovesac Company (NASDAQ: LOVE), a consumer‑discretionary retailer specializing in the patented Sactionals modular furniture system, announced on November 20, 2025 that Wan Ling Martello will join its Board of Directors effective that date.
Board Addition
Andrew Heyer, Chairman of the Board, expressed the company’s enthusiasm for Martello’s addition, noting her “exceptional track record of driving transformational growth” at leading consumer and retail firms. Heyer emphasized that Martello’s expertise in data‑driven resource allocation and digital transformation aligns closely with Lovesac’s strategy as a technology‑driven furniture brand.
Professional Background
Martello has spent most of her career leading executive teams in the consumer products and retail sectors. Since February 2020, she has been a Founding Partner of BayPine, a Boston‑based private‑equity firm focused on B2C technology‑enabled business models. Her experience in digital transformation and consumer engagement is expected to support Lovesac’s next phase of growth.
Context
Lovesac, which went public on the Nasdaq in June 2018, is best known for its Sactionals, described as “the World’s Most Adaptable Couch.” The company also offers sacs, a bag‑seat filled with proprietary foam, and a range of custom‑fit covers and accessories. With a market capitalization of approximately $172.8 million and a price‑to‑earnings ratio of 14.89, the company is positioned within the household durables sector.
The appointment of Martello follows a broader industry trend of bringing senior consumer‑experience leaders onto boards to navigate digital transformation and enhance customer engagement.
