Bally’s Corp and Intralot S.A. Announce Major Acquisition

In a significant development in the consumer discretionary sector, Bally’s Corporation, a prominent casino-entertainment company, has entered into a definitive transaction agreement with Intralot S.A. This agreement, announced on July 1, 2025, involves Intralot acquiring Bally’s International Interactive business. The transaction, valued at an enterprise value of €2.7 billion, marks a strategic move to create a global gaming technology and services company focused on lottery and digital online gaming markets.

Transaction Details

The acquisition will be executed through a cash-and-shares transaction. The consideration for Bally’s International Interactive business includes €1.530 billion in cash and €1.136 billion in newly issued shares of Intralot, amounting to 873,707,073 shares at an implied value of €1.30 per share. This strategic acquisition is expected to bolster Intralot’s position in the global gaming market while allowing Bally’s to refocus its resources.

Financial Implications

As part of the transaction, Intralot plans to refinance part of its existing debt facilities. Concurrently, Bally’s anticipates repaying secured debt using the cash proceeds from the deal. This financial restructuring is expected to enhance the financial stability of both companies post-acquisition.

Market Reaction

Following the announcement, Bally’s Corp’s stock experienced notable activity. As of June 29, 2025, Bally’s closed at $9.58, with a 52-week high of $22.41 and a low of $8.455. The transaction has significant implications for Bally’s financial strategy and market positioning.

Suspension of Securities

In related news, certain securities associated with Bally’s Corp have been suspended. Specifically, the instrument BALLY CORP. DL-,01 (ISIN US05875B3042) was suspended with immediate effect on July 1, 2025. This suspension is likely a procedural step in light of the ongoing transaction.

Conclusion

The acquisition of Bally’s International Interactive business by Intralot S.A. represents a pivotal moment in the gaming industry, promising to enhance the capabilities and market reach of both companies. As the transaction progresses, stakeholders will closely monitor its impact on the broader consumer discretionary sector.