Celsius Holdings, Inc., a prominent player in the Consumer Staples sector, specifically within the Beverages industry, has recently disclosed significant changes in the ownership structure of its common stock. The company, listed on the Nasdaq and operating primarily through its subsidiaries, is renowned for its thermogenic calorie-burning beverages. These products are distributed across a variety of retail channels, including groceries, drugstores, convenience stores, gyms, and nutrition stores.
On July 17, 2026, Celsius Holdings reported that three notable shareholders—Milmoe William H., Deborah DeSantis, and Dean DeSantis—executed a series of transactions involving the transfer of 150,000 shares each over three consecutive days, from July 15 to July 17. These transactions were part of a variable prepaid forward sale agreement, facilitated by CD Financial LLC, which held the shares on record.
The settlement of these transactions was conducted through physical delivery, with the shares being transferred at a price below the contractual floor. Despite the reduction in their direct shareholdings, the three shareholders retained indirect ownership stakes in Celsius Holdings. Importantly, no additional payment was exchanged by the buyer during these transactions.
The filings indicate that the reduction in ownership was executed in a structured manner, adhering to the terms of the forward sale agreement. Prior to these transactions, Milmoe William H., Deborah DeSantis, and Dean DeSantis were identified as former 10% shareholders of the company.
As of July 16, 2026, the close price of Celsius Holdings’ stock was recorded at $28.99. The company’s market capitalization stands at approximately $7.66 billion. Over the past year, the stock has experienced significant volatility, with a 52-week high of $66.74 on October 15, 2025, and a 52-week low of $27.47 on June 3, 2026. The price-to-earnings ratio is currently 68.02, reflecting the market’s valuation of the company’s earnings potential.
These developments in ownership and the company’s financial metrics are critical for investors and stakeholders monitoring Celsius Holdings’ performance and strategic direction in the competitive beverages market.
