HelloFresh SE, a Germany-based company specializing in online food services, continues to attract attention from European investors. The company, which operates within the Consumer Staples sector under the Internet & Catalog Retail industry, offers a subscription service that delivers weekly boxes of recipe ideas and meal inspiration to customers globally. In addition to its core food offerings, HelloFresh provides various related products, including ice packs, plastic packaging, meat packaging, and insulation materials.
As of January 29, 2026, HelloFresh SE’s close price on the Xetra stock exchange was 5.558 EUR. The company’s market capitalization stands at 813,609,664 EUR. Over the past year, the stock has experienced significant volatility, with a 52-week high of 13.62 EUR on February 16, 2025, and a 52-week low of 5.196 EUR on January 20, 2026.
UBS, a prominent financial institution, has identified HelloFresh SE as one of its top picks for European investors. The bank cites the company’s significant upside potential amid a period of transition, emphasizing its long-term growth prospects and strategic focus on cost control. Despite facing current headwinds, UBS analysts express confidence in HelloFresh’s strategic trajectory, reflected in their target price, which suggests a notable increase over recent trading levels.
HelloFresh’s performance is in line with broader improvements in European earnings, as noted by UBS. The company’s emphasis on subscription delivery and related product offerings positions it within the consumer staples framework, making it an attractive option for investors seeking exposure to the continent’s digital retail space. As HelloFresh continues to evolve and expand its offerings, it remains a closely watched entity on the Xetra exchange, reflecting its significance in the European market.
