IPSOS SA: Recent Survey Initiatives and Market Context
IPSOS SA, a survey‑based research service provider listed on the NYSE Euronext Paris, operates across Europe, the Middle East, Africa, the Americas and the Asia‑Pacific. The company delivers media and advertising research, marketing insights, public opinion studies and customer experience programs. Its services are grounded in statistical analysis, machine learning and computational modelling.
Recent Polling Activities
United States – Cost‑of‑Living Survey
A Reuters/Ipsos poll conducted online on 28 October 2025 surveyed 1,018 U.S. adults. The results indicated a decline in President Donald Trump’s approval rating, tied at the lowest level of his term. The decline was attributed to rising dissatisfaction with the handling of inflation and the cost of living. The poll reported a margin of error of 3 percentage points overall, and 6 percentage points for party‑specific views (Republicans and Democrats). The findings were cited in multiple news outlets, including economictimes.indiatimes.com and devdiscourse.com.Italy – Savings Behaviour Survey
On 28 October 2025, the Italian financial media finanza.repubblica.it reported the launch of the 25th IPSOS survey on Italian household savings. The study focuses on consumer financial habits and savings rates across Italy.Latin America – Business Risk Assessment
A study published on 28 October 2025 by semana.com highlighted that less than half of Colombian companies feel prepared to face emerging risks in an increasingly uncertain environment. The report was produced by Marsh in partnership with IPSOS, underscoring the company’s expertise in corporate risk research.
Market Position and Financial Snapshot (as of 26 October 2025)
| Item | Value |
|---|---|
| Market Capitalisation | €1,468 045 803 |
| Share Price (26 Oct 2025) | €33.98 |
| 52‑Week High | €50.30 |
| 52‑Week Low | €33.00 |
| Price‑to‑Earnings Ratio | 8.11 |
IPSOS operates within the communication services sector, specifically the media industry. Its diversified portfolio of research services supports clients in media, advertising, marketing, public policy and corporate strategy.
Strategic Implications
The recent polling initiatives demonstrate IPSOS’s continued presence in high‑profile public opinion research across multiple geographies. The U.S. cost‑of‑living survey, for instance, places the firm at the center of a politically charged narrative, potentially enhancing visibility among policymakers and media outlets. The Italian savings study and the Colombian business risk assessment reflect the company’s capacity to tailor research to regional consumer and corporate concerns.
From a financial perspective, the firm’s share price remains within the lower spectrum of its 52‑week range, while a P/E ratio of 8.11 suggests a valuation modestly below many peers in the media research niche. Continued investment in data science capabilities and machine‑learning tools, as highlighted in the company’s description, is likely to sustain its competitive edge in delivering nuanced insights to clients.
Overall, IPSOS SA’s recent activities reinforce its role as a leading provider of quantitative research and analytics, with an expanding footprint in both public opinion and corporate risk domains.