iQIYI Inc. Advances Digital Strategy and Expands Global Reach

iQIYI Inc. (NASDAQ: IQ) announced a series of initiatives aimed at strengthening its position in the competitive streaming landscape and broadening its international footprint.

Virtual Production Open Day

On 10 November 2025, iQIYI hosted its first Virtual Production Open Day. The event showcased how artificial intelligence and advanced technologies are reshaping the filmmaking process. Attendees were given a tour of the platform’s virtual studios, which enable real‑time set design, automated post‑production workflows, and remote collaboration among creative teams. The company emphasized that these capabilities will reduce production timelines and lower costs for its original content library.

VIP Membership Partnership in North America

On 9 November 2025, iQIYI entered a partnership with digital‑wallet provider Snaplii to launch VIP memberships across North America. The collaboration, announced by iQIYI’s North American executive team, will allow subscribers to access premium content, early‑release titles, and exclusive member perks through a single integrated payment platform. The partnership is expected to drive subscriber growth and increase average revenue per user in the region.

iJOY 2026 Thailand Event

On 8 November 2025, iQIYI International hosted the “iJOY 2026 Thailand” event in Bangkok. The gathering highlighted the company’s achievements in the Thai market, where it is reported that Thailand has become iQIYI’s top‑grossing overseas market for 2025. Key points from the event included:

  • Launch of over 40 Thai dramas, local originals, and variety programs for the current year.
  • Introduction of the new flagship drama “Speed and Love,” part of iQIYI’s Heartbeat Theater lineup, featuring international and Thai talent.
  • Collaboration with Korea’s SBS Studio Prism on “Running Man Thailand,” a co‑developed variety program that attracted significant media attention.
  • A keynote from Yang Xianghua, President of the Movie and Overseas Business Group, outlining plans to expand the library of C‑dramas and local content in Southeast Asia.

Market Context

iQIYI’s share price closed at $2.14 on 6 November 2025, down from a 52‑week high of $2.84 reached on 9 September 2025, and above the 52‑week low of $1.50 recorded on 8 April 2025. The company’s market capitalization stands at $2.06 billion USD, with a price‑earnings ratio of 287.38. iQIYI remains a key player in the communication services sector, offering a wide range of video entertainment content worldwide.

Outlook

The combination of advanced production technology, strategic partnership with Snaplii, and focused expansion in high‑growth markets such as Thailand positions iQIYI to enhance its competitive advantage and accelerate subscriber acquisition across North America and Southeast Asia.