A Shifting Landscape in China’s Wine Industry
In a dynamic turn of events, the Chinese wine sector is witnessing a significant reshuffle as companies vie for the top spot in market value. At the heart of this “throne battle” is the rise of 会稽山 (Jiushi Mountain), which recently surged to a new high, overtaking 古越龙山 (Gu Yue Long Shan), a long-standing leader in the yellow wine market. On May 26, 2025, Jiushi Mountain’s stock price hit a high of 21.33 CNH, pushing its market value to 102.3 billion CNH, surpassing Gu Yue Long Shan’s 97.2 billion CNH.
This shift comes amid a broader rally in the beverage manufacturing sector, with companies like 均瑶健康 (Jun Yao Health), 品渥食品 (Pinwo Food), and 佳禾食品 (Jiahao Food) also experiencing significant gains. The sector’s momentum is partly fueled by investor interest in the strategic moves and financial health of these companies.
Zhejiang Guyuelongshan Shaoxing Wine Co Ltd, a key player in the industry, remains a significant entity with a market capitalization of 8.89 billion CNH. Despite the competitive pressures, the company continues to focus on its core strengths in manufacturing and marketing yellow wines, white spirits, and other beverages. With a price-to-earnings ratio of 43.87, the company’s financials reflect a robust position in the market, although investors remain watchful of its strategic initiatives and market performance.
Investors are particularly interested in how companies like Gu Yue Long Shan are navigating the competitive landscape. Recent inquiries have highlighted concerns about asset management and strategic deployments, such as the use of AI technologies like DeepSeek. Gu Yue Long Shan has clarified that its central wine warehouse is a company asset, with most of its stock being company-owned original wine, addressing investor concerns about asset clarity.
Moreover, Gu Yue Long Shan has been optimizing its production capacity, which has led to an improved actual capacity utilization rate. The company’s strategic focus on product development, market expansion, consumer cultivation, and scene creation underscores its commitment to maintaining a competitive edge.
As the industry continues to evolve, companies like Zhejiang Guyuelongshan Shaoxing Wine Co Ltd and its peers are adapting to the changing dynamics, with a keen eye on innovation and market trends. The ongoing developments in the Chinese wine market are a testament to the vibrant and competitive nature of the industry, promising an exciting future for investors and consumers alike.