Leonteq AG Strengthens Retail Strategy with Exclusive Market Maker Role for ETPs on BX Swiss

In a significant move to bolster its retail strategy, Leonteq AG has taken on the role of exclusive market maker for Exchange Traded Products (ETPs) on the BX Swiss exchange, effective from the beginning of June 2025. This strategic development marks a pivotal step in Leonteq’s ongoing efforts to enhance its retail flow business, as outlined in multiple press releases from sources such as finanznachrichten.de and finanzen.net.

Leonteq, a technology and service provider specializing in investment solutions, has been steadily expanding its footprint in the Swiss market. The company’s journey began with the acquisition of a 10% equity stake in BX Swiss in December 2023, which laid the groundwork for its subsequent role as the exclusive market maker for equities and ETFs on the exchange starting April 2024. This strategic milestone was followed by the launch of its listed leverage products business in April 2025, specifically targeting retail investors.

The latest expansion into the ETP segment underscores Leonteq’s commitment to providing high liquidity, competitive pricing, and reliable quality in the trading environment. By taking on this exclusive market maker role, Leonteq aims to enhance market quality and further strengthen the Swiss trading platform.

As reported by eqs-cockpit.com, the partnership between BX Swiss and Leonteq is set to deepen, with both entities sharing the goal of improving market quality and reinforcing Switzerland’s position as a robust trading hub. This collaboration is expected to bring significant benefits to investors, offering them a wider range of products and more efficient trading conditions.

With a market capitalization of 315.88 million CHF and a close price of 16.84 CHF as of June 15, 2025, Leonteq continues to demonstrate its resilience and strategic foresight in the financial sector. The company’s focus on capital protection, yield enhancement, and participation product classes, along with its role as both a direct issuer and a partner to other financial institutions, positions it as a key player in the capital markets industry.

As Leonteq navigates the evolving landscape of financial services, its strategic initiatives and partnerships are likely to play a crucial role in shaping its future trajectory and enhancing its offerings to retail investors.