MIXI Inc. Completes Acquisition of PointsBet Holdings Through Australian Subsidiary
MIXI Inc. (TSE:2121), a Japanese communication‑services provider, announced that its wholly‑owned subsidiary, MIXI Australia Pty Ltd, has finalized an off‑market takeover bid for all ordinary shares of PointsBet Holdings Limited (ASX:PBH). The transaction was completed on 8 September 2025, following a series of regulatory filings and panel approvals.
Transaction Structure
- Acquisition Method: Cash offer made by MIXI Australia under Chapter 6 of the Corporations Act 2001 (Cth).
- Target: PointsBet Holdings Limited, a listed Australian betting operator.
- Offer Details: MIXI Australia proposed a cash consideration for every fully paid ordinary share of PointsBet.
- Regulatory Status: The offer was approved by the Australian Securities and Investments Commission (ASIC) and the Australian Securities Exchange (ASX) panel, which varied its undertaking in response to competing bids from betr Entertainment Limited.
Competing Bids
PointsBet was subject to two competing off‑market takeover proposals:
| Bidder | Nature of Offer | Key Features |
|---|---|---|
| MIXI Australia Pty Ltd | Cash offer | Recommended by MIXI Australia; intended to take PointsBet private |
| betr Entertainment Limited | All‑scrip, reverse takeover | Proposed a selective share buy‑back post‑acquisition |
The ASX panel consented to a variation of betr’s undertaking, allowing both bids to proceed concurrently. Ultimately, MIXI Australia’s cash offer prevailed.
Corporate Implications
- Ownership: PointsBet is now a wholly‑owned subsidiary of MIXI Inc., expanding the Japanese company’s footprint in the Australian gambling market.
- Strategic Fit: The acquisition complements MIXI Inc.’s existing portfolio of digital entertainment and social networking services, providing access to a large, engaged user base and an established betting platform.
- Financial Impact: While the exact purchase price has not been disclosed, the transaction is expected to influence MIXI Inc.’s balance sheet and earnings in the upcoming reporting periods.
Market Reaction
The announcement was met with swift regulatory clearance, and the PointsBet shares were delisted from the ASX following the completion of the takeover. No immediate impact on MIXI Inc.’s share price has been observed beyond the usual market volatility associated with large M&A transactions.
Conclusion
MIXI Inc.’s successful acquisition of PointsBet Holdings represents a significant expansion into the Australian betting sector and underscores the company’s strategy to diversify its digital entertainment offerings through strategic acquisitions. The integration of PointsBet is expected to enhance MIXI Inc.’s market position and drive future growth in both the gaming and social networking arenas.