MNTN Inc. Overview

MNTN, Inc., a company listed on the New York Stock Exchange, specializes in providing a Performance TV (PTV) software platform. This platform is designed to merge the compelling storytelling format of TV advertising with the advanced targeting, measurement, and attribution capabilities typically associated with paid search and social advertising. The company’s primary focus is on delivering performance advertising services through a unified online advertising platform. This platform includes a range of tools such as segmentation, intelligent campaign planning, advanced audience targeting, prospecting, creative ad building, and data analytics reporting.

Market Performance

As of June 12, 2025, MNTN Inc.’s stock closed at $18.51. The company’s 52-week high was recorded at $32.49 on May 22, 2025, while the 52-week low was $18.25, also on June 12, 2025. The market capitalization of MNTN Inc. stands at $1.53 billion USD. However, the company’s price-to-earnings ratio is currently at -37.2, indicating a challenging financial performance.

Innovative Advertising Solutions

MNTN Inc. offers marketers a comprehensive and fully integrated software solution that combines targeting, measurement, and attribution capabilities specifically for performance marketing on Connected TV (CTV). A key feature of their platform is the Verified Visits technology, which links internet-connected devices within a household to the TV. This technology enables marketers to target audiences more precisely through MNTN Matched technology and directly attribute each view to a purchase or other action.

Self-Serve Platform

The company’s self-serve software platform empowers marketers to independently manage their advertising campaigns. This includes the ability to target audiences effectively and measure the impact of their campaigns through advanced data analytics. By providing these capabilities, MNTN Inc. aims to enhance the efficiency and effectiveness of performance marketing strategies in the evolving digital landscape.

In summary, MNTN Inc. continues to innovate in the realm of performance advertising by leveraging technology to bridge traditional TV advertising with modern digital capabilities. Despite current financial challenges, the company remains focused on delivering value to marketers through its advanced advertising solutions.