Mobilezone Holding AG Completes Acquisition of AK Group AG, Including Apfelkiste.ch and MAREIN
On 1 June 2026, Mobilezone Holding AG announced the closing of the acquisition of AK Group AG, the parent company of the e‑commerce platform Apfelkiste.ch and the retail‑branding specialist MAREIN. The transaction, announced on 19 March 2026, is valued at approximately CHF 180 million in enterprise value, paid in cash.
Strategic Impact
The integration of Apfelkiste.ch expands Mobilezone’s e‑commerce presence, while MAREIN adds expertise in retail branding and sourcing. Management stated that the combined group is now better positioned to pursue growth across all relevant channels—retail, e‑commerce, and B2B. The acquisition also elevates Pierre Droigk, the founder of Apfelkiste.ch, to the status of largest individual shareholder of Mobilezone.
Financial Outlook
For the fiscal year 2026, Mobilezone expects a group EBITDA in the range of CHF 50 million to CHF 57 million. This figure reflects the expected synergies and revenue enhancement resulting from the newly acquired businesses.
Market Reaction
The announcement came at a time when Mobilezone’s share price had reached a 52‑week high of CHF 15.86 on 16 March 2026 and had recently closed at CHF 14.94 on 28 May 2026. Market capitalization stands at CHF 644 515 456. The acquisition is expected to reinforce investor confidence in the company’s strategic trajectory and to provide a solid foundation for future expansion in the consumer‑discretionary specialty‑retail sector.
Company Profile
Mobilezone Holding AG is a Swiss retailer specializing in mobile phones. Its operations span own retail outlets, department stores, and shopping centres across Switzerland. The company is listed on the SIX Swiss Exchange and trades in Swiss francs. For further information, the official website can be accessed at www.mobilezoneholding.ch .
