Market‑Level Activity Around Monster Beverage Corp
The energy‑drink manufacturer, listed on Nasdaq under the ticker MNST, continues to attract significant institutional attention, as reflected in the latest trading and research updates. On 30 January 2026, the company’s shares hovered around $80.04 per share, comfortably below the 52‑week high of $83.24 and well above the low of $45.70 recorded in early February 2025. With a market capitalisation of approximately $80 billion, Monster Beverage remains a prominent name in the consumer‑staples sector.
Institutional Buying and Selling
On 30 January, a series of institutional transactions were reported:
| Date | Investor | Action | Shares |
|---|---|---|---|
| 30‑01‑2026 14:25 | Elevated Capital Advisors, LLC | Bought | 2,578 |
| 30‑01‑2026 14:13 | Security Financial Services, INC. | Sold | 294 |
| 30‑01‑2026 14:10 | LECAP Asset Management Ltd | Bought | 3,286 |
| 30‑01‑2026 13:29 | Tokio Marine Asset Management Co Ltd | Bought | 773 |
| 30‑01‑2026 13:15 | Regions Financial Corp | Sold | 94,320 |
| 30‑01‑2026 13:02 | First Horizon Corp | Sold | 240 |
The net effect of these reported trades shows a modest net purchase of roughly 5,700 shares (2,578 + 3,286 + 773 – 294 – 94,320 – 240). While the volume of shares traded by Regions Financial Corp is markedly larger than the other transactions, the overall net position still indicates that the majority of the institutional activity in the short window was buying pressure.
Analyst Outlook
The analyst landscape around Monster Beverage has been broadly upbeat. Argus recently raised its price objective to $95.00, up from $90.00, signalling a potential upside of 17.4 % from the current price. Wells Fargo moved its target up to $86.00 from $83.00, and UBS lifted its target to $84.00 from $75.00. Piper Sandler, JPMorgan Chase & Co., and other research houses have also maintained or slightly increased their price targets. Across 14 equity analysts, the consensus rating stands at “Moderate Buy” with an average price target of $77.86.
Historical Performance
A retrospective view underscores the company’s long‑term trajectory. A ten‑year investment of $10 000 at the closing price of $22.51 on 28 January 2016 would have yielded 444.35 shares. At the close of 28 January 2026, those shares would be worth roughly $35.96 000, representing a 259.6 % gain. This historical appreciation, while excluding splits and dividends, illustrates the robustness of Monster Beverage’s growth over the past decade.
Current Valuation Metrics
- Price‑to‑earnings ratio: 46.78
- Current price (as of 28 January 2026): $80.04
- Close price (27 January 2026): $80.92
With the company’s earnings and cash‑flow generation backing a valuation that remains above the industry average, analysts appear confident that the recent price target increases are justified.
This article synthesizes publicly released institutional trades, analyst reports, and historical performance data to provide a comprehensive view of Monster Beverage Corp’s standing in the market as of the end of January 2026.
