Moonpig Group PLC Announces Share Repurchase Transactions

Moonpig Group PLC, a leading online greeting card and gift platform operating under the brands Moonpig in the UK and Greetz in the Netherlands, has recently executed a series of share repurchase transactions as part of its up to £30 million share repurchase programme, announced on May 2, 2025. The company, listed on the London Stock Exchange, has been actively buying back its own shares, impacting its share structure and market presence.

Recent Transactions

On July 29, 2025, Moonpig Group repurchased 94,857 ordinary shares at an average price of 210.2167 pence per share, with prices ranging from 209.0000 to 212.0000 pence. This transaction reduced the number of ordinary shares in issue with voting rights to 327,515,900, excluding Treasury shares.

The following day, on July 30, 2025, the company purchased 98,597 shares at an average price of 213.0240 pence, with the share price ranging from 209.5000 to 214.5000 pence. This brought the total number of ordinary shares in issue with voting rights down to 327,417,303.

On July 31, 2025, Moonpig Group acquired 105,680 shares at an average price of 213.9033 pence, with the transaction prices ranging from 211.5000 to 215.5000 pence. This further reduced the number of ordinary shares in issue with voting rights to 327,311,623.

Market Reaction and Analyst Opinions

Despite these repurchase activities, Moonpig Group’s stock price experienced a slight decline. On August 1, 2025, the stock was down 0.4%, trading as low as GBX 209 ($2.79) and closing at GBX 210.22 ($2.81). This trading volume was significantly lower than the average, with approximately 723,789 shares changing hands, a 66% decline from the average daily volume of 2,110,454 shares.

Analysts have provided mixed forecasts for Moonpig Group. Shore Capital reiterated a “not rated” rating, while Deutsche Bank Aktiengesellschaft downgraded the stock to a “hold” rating, reducing the price target from GBX 290 ($3.87) to GBX 235 ($3.14). Conversely, Berenberg Bank maintained a “buy” rating with a price target of GBX 330 ($4.41).

Company Overview

Moonpig Group PLC operates in the Consumer Discretionary sector and is known for its extensive range of cards, curated gifts, personalisation features, and next-day delivery services. As of July 30, 2025, the company’s close price was 215.5 pence, with a market capitalization of 698,430,000 GBP. The company’s price-to-earnings ratio stands at -68.307, reflecting its current financial performance.

For more information, Moonpig Group can be accessed through their website at www.moonpig.com .