In a bold strategic pivot, My Size Inc., a technology company renowned for its innovative algorithm-based measurement technology, has announced a significant shift in its business trajectory. Traditionally focused on the fashion-technology sector, My Size Inc. is now venturing into the defense technology arena, a move that underscores its ambition to diversify and expand its technological footprint.
Based in Israel’s Airport City sector, My Size Inc. has carved a niche in the software industry with its sophisticated application that allows consumers to create an online profile of their personal measurements. This technology, accessible via www.mysizeid.com , has been a cornerstone of the company’s operations, ensuring a proper fit for consumers worldwide. However, the recent announcement on September 14, 2026, signals a departure from its established domain, aiming to build a comprehensive defense technology platform.
The company’s decision to pursue an acquisition-driven strategy is both audacious and calculated. My Size Inc. plans to meticulously evaluate potential targets based on several critical criteria, including technology differentiation, commercial activity, customer relationships, growth prospects, and financial profile. This approach, while selective, indicates a clear vision for the company’s future direction. However, it also brings to light the inherent challenges of such a strategic shift, including the need for due diligence, agreement on definitive terms, and the securing of necessary approvals from Nasdaq, corporate entities, shareholders, and regulatory bodies.
A notable concern for existing shareholders is the potential for dilution. My Size Inc. has openly acknowledged that its strategy could necessitate equity or equity-linked financing, a move that, while essential for the company’s expansion, may not sit well with all stakeholders. This candid admission reflects the company’s commitment to transparency, even as it navigates the complexities of its ambitious expansion.
The market’s reaction to this announcement has been mixed, with the company’s stock price reflecting the uncertainty that often accompanies such strategic shifts. As of September 13, 2026, My Size Inc.’s close price stood at $1.66, a stark contrast to its 52-week high of $11.04 on September 21, 2025. This volatility underscores the speculative nature of the company’s future prospects, particularly in light of its negative price-earnings ratio of -0.215.
Despite these challenges, My Size Inc.’s move into defense technology represents a bold reimagining of its business model. By leveraging its expertise in algorithm-based technology, the company aims to carve out a new niche in a highly competitive and lucrative sector. This strategic pivot, while fraught with risks, also offers the potential for significant rewards, both in terms of financial performance and market positioning.
In conclusion, My Size Inc.’s announcement marks a pivotal moment in the company’s history. As it embarks on this ambitious journey, the company will need to navigate a complex landscape of financial, regulatory, and operational challenges. However, if successful, this strategic shift could redefine My Size Inc.’s role in the technology sector, transforming it from a player in the fashion-technology space to a formidable force in defense technology. The coming months will be critical in determining whether this bold move will pay off, both for the company and its stakeholders.
