SmartCraft ASA: Digital Investment Remains Strong in Nordic Construction

HØNEFOSS, Norway, June 2, 2025 /PRNewswire/ – Despite a challenging macroeconomic environment, Nordic construction companies continue to prioritize digitalization. According to the latest Digimeter report released by SmartCraft ASA, nearly 70% of respondents plan to maintain or increase their investment in digital tools over the next 12 months. This commitment underscores the critical importance of efficiency, control, and simplification in the industry.

The Digimeter report for 2025, based on 846 responses from professionals in Norway, Sweden, and Finland, highlights a sustained confidence in digital tools. While 30% of respondents intend to increase their investment, the majority, nearly 70%, plan to either maintain or increase their current levels of investment. This is a slight decrease from previous years, with 81% and 78% in Digimeter Sweden in 2022 and 2023, respectively, but an increase from 63% in Digimeter Finland in 2024.

The report also notes that the share of companies planning to reduce their investment in digital tools remains low at 3.1% in 2025, compared to 1.1%-2.4% in the years 2022-2024. This trend indicates a strong belief in the benefits of digitalization, even amidst financial pressures.

Gustav Line, CEO of SmartCraft, emphasized the importance of digitalization, stating, “The fact that so many companies are prioritizing digitalization, even under financial pressure, shows just how critical efficiency, control, and simplification have become.”

Companies that have already adopted digital solutions report significant operational improvements. These include faster invoicing, stronger cash flow, better project tracking, and enhanced transparency. These benefits are driving further adoption and investment in digital tools within the Nordic construction sector.

Company Overview

SmartCraft ASA is a Norwegian company that operates in the Information Technology sector and trades on the Oslo Bors ASA stock exchange. As of May 29, 2025, the company’s close price was 23 NOK. The company’s market capitalization stands at 32,370,000,000 NOK, with a price-to-earnings ratio of 41.85. The 52-week high was recorded at 35 NOK on November 17, 2024, while the 52-week low was 21.9 NOK on May 7, 2025.