Regulatory Outcome in the United Kingdom

On 10 February 2026, the United Kingdom Supreme Court ruled that Oatly Group AB may not use the term “milk” in marketing its plant‑based oat drinks. The decision was reached in a dispute with Dairy UK over the company’s trademark application for the phrase “Post Milk Generation.” The court held that plant‑based drinks cannot be described using protected dairy terms under UK and EU‑derived law. The ruling was reiterated in subsequent reports by The Guardian, Le Figaro, and BBC News on 11 February 2026.

The Supreme Court’s unanimous judgment confirms that the company cannot label its oat drinks as milk in the UK market. This outcome is likely to affect the company’s branding strategy and may necessitate a review of marketing communications in the region.

Financial Performance – Fourth Quarter and Full‑Year 2025

In the fourth quarter of 2025, Oatly Group AB reported revenue of $233.8 million on a constant‑currency basis, reflecting a 4.3 % year‑on‑year increase. The company achieved its first full‑year profit, a milestone highlighted by ESM Magazine (11 Feb 2026).

Key financial metrics from the earnings release (12 Feb 2026) include:

  • GAAP EPS of –$0.61, which beat analyst expectations by $0.22.
  • Revenue beat estimates by $17.73 million.

These results underscore a steady revenue growth trajectory despite the recent regulatory setback. The company’s market cap stands at approximately 281 million EUR, with a closing share price of €9.28 on 9 Feb 2026. The 52‑week high and low for the share price are €16 and €0.40, respectively.

Implications for Investors and Stakeholders

The Supreme Court ruling may prompt the company to adjust its marketing strategy in the UK, potentially influencing sales dynamics in that market. However, the first‑time profitability and consistent revenue growth suggest that the company remains on a positive financial path. Analysts are monitoring how the brand will navigate the regulatory environment while maintaining its growth trajectory.

All information presented is derived solely from the provided sources.