ProSiebenSat.1 Media SE focuses on “Panem” marathon programming
ProSiebenSat.1 Media SE, a German media company listed on Xetra, announced that it will broadcast a marathon of the “Panem” franchise. The decision comes amid a broader strategy to strengthen the channel’s free‑to‑air and pay‑TV offerings in Germany, Austria and the German‑speaking part of Switzerland.
The company’s core activities—advertising, subscription‑based VOD streaming, TV programming production, and ancillary digital commerce—are expected to benefit from the high‑viewership potential of the franchise. The marathon is scheduled for the upcoming broadcast season and will feature a selection of films and series from the franchise’s catalog, providing a concentrated block of content that can attract advertisers and increase audience engagement.
Key financial details for ProSiebenSat.1 Media SE are as follows: the stock closed at €5.03 on 27 January 2026, with a 52‑week high of €8.53 and a low of €4.512. The market capitalization stands at approximately €1.14 billion, and the price‑to‑earnings ratio is reported as –190.25, reflecting the company’s current earnings situation.
The marathon initiative is positioned to enhance ProSiebenSat.1’s competitive stance in the communication services sector, leveraging its established media infrastructure and digital entertainment activities.
