Radico Khaitan Ltd Announces Launch of New Luxury Vodka
In a significant move within the beverages sector, Radico Khaitan Ltd, a leading manufacturer of alcohol and alcoholic products in India, has announced the launch of its latest luxury vodka, The Spirit of Kashmyr. This announcement was made on July 28, 2025, through a press release issued to both the National Stock Exchange of India and the Bombay Stock Exchange.
Radico Khaitan, operating under the consumer staples sector, has been a prominent player in the Indian liquor market, known for its diverse range of products including Indian-made foreign liquor (IMFL), country liquor, and a variety of premium spirits. The company’s portfolio boasts brands such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, and Magic Moments Verve, among others. With two distillery campuses and 28 bottling units across India, Radico Khaitan has a production capacity exceeding 157 million liters.
The introduction of The Spirit of Kashmyr aligns with the company’s strategy to expand its premium spirits segment, a move that is timely given the recent market trends. According to a report by Business Standard, Indian alcoholic beverage stocks, including Radico Khaitan, have seen a rally over the past three months. This surge is attributed to a newly-signed UK trade deal and a growing focus on premium spirits, with shares of companies like Tilaknagar Industries Ltd and Allied Blenders & Distillers Ltd surging more than 40 percent since late April.
The UK trade deal, which aims to dismantle trade barriers between the two nations, is expected to ease input costs for Indian liquor manufacturers, further supporting the growth of premium spirits in the market. This development comes at a crucial time for Radico Khaitan, as the company seeks to capitalize on the shifting consumer preferences towards higher-end liquors.
Financially, Radico Khaitan has shown resilience, with a market capitalization of 364,960 million INR as of July 24, 2025. Despite a high price-earnings ratio of 105.6, the company’s strategic moves, including the launch of The Spirit of Kashmyr, indicate a strong focus on capturing the premium segment of the market.
In other financial news, ace investor Mukul Agrawal has made significant portfolio adjustments, adding seven new stocks worth around Rs 640 crore, including an increased stake in Prakash Industries. While Agrawal’s portfolio saw a slight decline in value, these moves reflect the dynamic nature of the Indian stock market and the opportunities it presents for investors.
As Radico Khaitan continues to innovate and expand its product offerings, the company is well-positioned to leverage the growing demand for premium spirits, both domestically and internationally. The launch of The Spirit of Kashmyr is a testament to Radico Khaitan’s commitment to quality and its ability to adapt to changing market trends, setting the stage for continued growth in the competitive beverages sector.