Beijing Sanfo Outdoor Products Co. Ltd., commonly known as SANFO OUTDOOR, is a prominent company in the outdoor sports products industry. Listed on the Shenzhen Stock Exchange, the company has established a significant presence in the Chinese market through its diverse range of outdoor products. SANFO OUTDOOR operates retail stores across China, offering a comprehensive selection of outdoor clothing, gear, tents, and other related products. Additionally, the company extends its reach through direct sales channels, including the internet, telephone, and mail.
As of January 21, 2026, SANFO OUTDOOR’s stock closed at 15.2 CNY. The company’s stock has experienced fluctuations over the past year, with a 52-week high of 19.2 CNY recorded on November 13, 2025, and a 52-week low of 8.74 CNY on April 8, 2025. These figures reflect the dynamic nature of the market and the company’s performance within it.
SANFO OUTDOOR’s market capitalization stands at 2,510,000,000 CNY, indicating its substantial valuation in the market. However, the company’s price-to-earnings ratio is currently at -263.89, suggesting challenges in profitability or potential losses. This metric highlights the need for investors to consider the broader financial context when evaluating the company’s stock.
The company’s strategic focus on both physical retail and direct sales channels underscores its commitment to accessibility and customer engagement. By leveraging multiple sales avenues, SANFO OUTDOOR aims to cater to a wide audience, enhancing its market penetration and customer base.
In summary, Beijing Sanfo Outdoor Products Co. Ltd. remains a key player in the outdoor sports products sector in China. Despite facing financial challenges as indicated by its price-to-earnings ratio, the company continues to expand its retail footprint and direct sales operations, positioning itself for potential growth in the competitive market landscape.
