Shanghai Jahwa United Co Ltd: A Strong Performance in the First Half of 2025

In a remarkable display of resilience and strategic focus, Shanghai Jahwa United Co Ltd, a leading player in the consumer staples sector specializing in personal care products, has reported impressive growth in its first half of 2025 financial results. The company, listed on the Shanghai Stock Exchange, announced a 4.8% increase in revenue, reaching 34.8 billion CNH, alongside an 11.7% rise in net profit, amounting to 2.7 billion CNH.

The second quarter of 2025 stood out as particularly strong, with a significant 25.4% increase in revenue. A closer look reveals that the cosmetics segment saw a remarkable 55.7% growth in full-channel revenue, while domestic full-brand online channels experienced a 34.6% increase. This performance underscores the company’s successful pivot towards digital platforms and its ability to capitalize on the growing trend of online shopping.

Shanghai Jahwa United’s strategic focus on “four concentrations” - core brands, brand building, online presence, and efficiency - has been pivotal in driving its growth. The company’s flagship brands, including Sixshen and Yuze, have led the charge in online sales, while the second-tier brand Bai Cao Jie has made a strong comeback. Other brands like Gao Fu, Qichu, and Shuangmei have successfully penetrated niche markets with new product launches.

The company’s efforts to enhance its online capabilities have paid off, with significant achievements in both influencer partnerships and self-operated channels. Notably, a live-streaming event featuring influencer Liu Yuanyuan for Bai Cao Jie generated over 300 million CNH in sales, reaching more than 1.6 billion viewers. Additionally, Yuze’s Douyin self-operated channel saw its GMV grow by over 100%, with a 3 percentage point increase in conversion rates.

Offline, Shanghai Jahwa United has not been left behind, focusing on optimizing operations and expanding its reach. The company added 40 growth-oriented channel distributors and expanded its terminal coverage to 92% in cities above the county level, setting up 14,000 distribution points.

Looking ahead, Shanghai Jahwa United is committed to deepening its reform strategies, enhancing organizational capabilities, and leveraging its strong brand portfolio, high-quality products, and robust R&D capabilities. The company aims to streamline its operations from brand to effect, continuously enhancing its core competitiveness and profitability to achieve sustainable growth and establish itself as a leading domestic and international personal care products company.

In the broader market context, the beauty and personal care industry saw a significant uptick, with the Shanghai Composite Index rising by 1.04% on August 20, 2025. The beauty and personal care sector led the day with a 2.42% increase, reflecting a positive investor sentiment towards the industry. Shanghai Jahwa United, in particular, saw its stock price jump by 6.21%, with a trading volume of 2.95%, highlighting the market’s confidence in the company’s growth trajectory and strategic direction.

As Shanghai Jahwa United continues to navigate the evolving market landscape, its focus on innovation, efficiency, and strategic brand development positions it well for continued success in the competitive personal care products industry.