Shelly Group SE Expands into Poland’s Booming Smart Home Market

In a strategic move to capitalize on the burgeoning smart home market, Shelly Group SE, a leading provider of IoT and smart building solutions, has announced its expansion into Poland. This expansion is marked by the establishment of a new subsidiary in the country, with the appointment of renowned industry expert Adam Krużyński as Country Manager. The decision underscores the company’s commitment to leveraging Poland’s favorable economic conditions and the anticipated growth in the smart home sector.

Poland’s Smart Home Market: A Lucrative Opportunity

The Polish smart home market is projected to grow at an impressive rate of 10% to 12% annually until 2027. This growth is supported by positive macroeconomic conditions, including a forecasted GDP growth of 3.5% for 2025. Shelly Group SE’s entry into this market aligns with its broader corporate strategy to drive growth through geographic expansion and the development of local structures.

Strategic Appointments and Local Development

Adam Krużyński, a respected figure in the industry, has been appointed as the Country Manager for Shelly Group SE’s Polish operations. His expertise is expected to be instrumental in navigating the local market and establishing a strong foothold for the company. Krużyński’s leadership is anticipated to facilitate the sustainable development of local structures and unlock significant sales potential from 2026 onwards.

Financial Outlook and Market Position

Shelly Group SE, listed on the Frankfurt Stock Exchange, has demonstrated resilience in the market with a close price of 34.5 EUR as of May 4, 2025. Despite fluctuations, the company’s strategic moves, such as the expansion into Poland, are expected to bolster its market position. The company’s focus on IoT and smart building solutions positions it well to capitalize on the increasing demand for smart home technologies.

Conclusion

Shelly Group SE’s expansion into Poland represents a strategic move to tap into one of Europe’s fastest-growing smart home markets. With the appointment of Adam Krużyński and the establishment of a local subsidiary, the company is well-positioned to leverage Poland’s economic growth and technological advancements. This expansion is a testament to Shelly Group SE’s proactive approach to growth and its commitment to strengthening its presence in key international markets.