Better Life Commercial Chain Share Co Ltd: Market Overview and Recent Developments
Better Life Commercial Chain Share Co Ltd, a prominent player in the Consumer Staples sector, operates a chain of supermarkets, general merchandise stores, and household electrical appliances stores in China. The company is listed on the Shenzhen Stock Exchange, with its shares traded in CNH currency. As of August 25, 2025, the company’s close price was 5.12 CNH, with a 52-week high of 7.6 CNH on April 27, 2025, and a 52-week low of 2.47 CNH on September 10, 2024. The market capitalization stands at 13,070,000,000 CNH, and the price-to-earnings ratio is 9.355.
Recent Market Activity
On August 27, 2025, the Shenzhen Stock Exchange witnessed significant activity in the retail sector. According to data from the South China Financial Terminal, 25 A-shares made it to the “Lion and Tiger” list, with institutional investors net selling 661,989,670 CNH. Institutions net bought 11 stocks and net sold 14, with the top net buys being Step by Step (002251.SZ), Yu Yin Shares (002177.SZ), and Tianrongxin (002212.SZ). Conversely, the top net sells included Wan Tong Development (600246.SH), Zhongdian Xinglong (002298.SZ), and Yue Kang Pharmaceutical (688658.SH).
Step by Step’s Performance
Step by Step (002251.SZ) experienced a significant surge, closing at a 9.96% increase with a price of 5.63 CNH on August 27, 2025. The stock hit its upper limit at 2:02:54 PM, with 15 instances of hitting the upper limit by 3:00:31 PM. The highest single order was 10,869.15 million, with current order numbers at 3,224.9 million, representing 0.20% of the actual circulating volume and 0.64% of the day’s trading volume.
Factors Behind Step by Step’s Surge
The surge in Step by Step’s stock can be attributed to several factors:
Financial Performance: The company’s half-year report on August 15, 2025, showed a revenue of 21.29 billion CNH, a 24.45% year-over-year increase, and a net profit of 2.01 billion CNH, turning a profit after a loss. This was primarily due to the recognition of large-scale restructuring gains and improved store operational efficiency.
Store Optimization: As of July 7, 2025, under the guidance of Pang Donglai, Step by Step completed the optimization of 18 stores. Post-optimization, these stores saw significant increases in sales and customer traffic. Pang Donglai was also the company’s second and third-largest supplier in 2024.
Market Position: Step by Step is a leading retail chain in Hunan, with 59 direct-operated stores in Hunan and Guangxi as of the end of 2024. The company focuses on supermarket self-operated and department store joint ventures, deeply penetrating the regional market.
Retail Sector Movements
On August 26, 2025, the retail sector saw notable end-of-day movements. National Glory Chain (002235.SZ) surged to a direct upper limit, with Frienda Shares (002235.SZ) rising over 6%, and Tianhong Group, Jiajaye, Guofang Group, Dongbai Group, and Step by Step following suit.
Financing and Securities Lending
On August 22, 2025, Step by Step received financing purchases amounting to 6,146.37 million CNH, accounting for 22.35% of the day’s purchase amount. The current financing balance was 2.46 billion CNH, representing 2.47% of the circulating market value, below the historical 40th percentile. There were no securities lending sales or repayments on the same day, with the securities lending balance at zero, below the historical 10th percentile.
Disclaimer
The information provided is based on publicly available data and AI analysis, intended for reference only and not as investment advice. Official company announcements should be consulted for accuracy. The content is derived from internet big data analysis and does not represent the company’s stance or constitute investment advice. Investors are advised to be aware of investment risks.