Storytel AB Expands into Estonia

In a strategic move to broaden its footprint in the European market, Storytel AB, a leading communication services company specializing in the book industry, has announced its expansion into Estonia. Set to launch on October 13, 2025, this expansion marks a significant step in Storytel’s international growth strategy. The company, which operates across multiple countries including Sweden, Norway, Denmark, Finland, the Netherlands, Poland, Russia, Spain, India, and Iceland, is known for its robust streaming and publishing segments. Through its Storytel and Mofibo subscription services, it offers a diverse range of audiobooks and e-books, catering to a wide audience with its extensive catalog of adult literature, children’s books, and young adult titles under various brand names.

The Estonian launch is spearheaded by a collaboration with Digiread, a local platform for audiobooks and e-books, aiming to provide a strong local offering. This partnership underscores Storytel’s commitment to delivering tailored content that resonates with the Estonian audience. The operations for this new market will be managed from Storytel’s Finnish office in Helsinki, reflecting the company’s strategic use of its Nordic base to support its expansion efforts.

Bodil Eriksson Torp, Storytel’s CEO, has indicated that this is just the beginning, with plans for additional international expansions on the horizon. The company aims to open six to eight more markets, demonstrating its ambition to become a global leader in the audiobook and e-book industry.

Financial Overview

As of May 29, 2025, Storytel AB’s stock closed at 100.8 SEK on the Swedish Stock Exchange, with a 52-week high of 103.9 SEK and a low of 45.68 SEK. The company boasts a market capitalization of 6,081,012,736 SEK and a price-to-earnings ratio of 24.24615. These figures reflect Storytel’s strong market position and investor confidence in its growth trajectory.

Market Context

The broader market context shows a cautiously optimistic trend, with the OMXS30 index experiencing slight increases. On September 1, 2025, the index was up by 0.4%, led by Atlas Copco and Nordea, despite mixed performances from other major banks. This market environment provides a favorable backdrop for Storytel’s expansion plans, as investor sentiment remains positive towards growth-oriented companies.

Portfolio Adjustments

In related financial news, Pareto, a Norwegian brokerage firm, has made several changes to its September portfolio. Storytel, along with other companies like Tele2 and Securitas, has been removed from the portfolio. This adjustment reflects ongoing portfolio management strategies in response to market dynamics and company performance.

Storytel’s expansion into Estonia is a testament to its strategic vision and commitment to growth. With a strong operational foundation and a clear focus on international markets, Storytel is well-positioned to capitalize on the growing demand for digital reading solutions across Europe and beyond.