Target Corp. Adjusts Retail Strategy Amid Operational Challenges
Target Corp. (NYSE: TGT) reported a closing share price of $91.24 on 6 November 2025, reflecting a ‑2.68 % decline from the previous close. The company’s market capitalization stands at $40.5 billion, and its price‑earnings ratio is 10.45. Over the past year, Target’s stock has traded between $85.36 (52‑week low, 9 October 2025) and $158.42 (52‑week high, 18 November 2024).
1. Store Experience Re‑examined
Customer feedback gathered by CNBC highlighted messier aisles, longer lines, locked‑up items, and frequent out‑of‑stock situations in Target’s brick‑and‑mortar locations. The retailer has responded by rethinking its online strategy to complement the physical shopping experience and address the operational gaps identified by shoppers.
2. “Friendly” Retail Initiative
In an effort to improve customer interaction, Target announced a new plan to enhance friendliness across all touchpoints. The initiative focuses on training staff to exhibit a consistently welcoming demeanor, aligning with the retailer’s longstanding emphasis on customer service. This move comes as part of a broader strategy to counteract the negative feedback on store cleanliness and service.
3. Innovation in the Shopping Experience
Target has introduced a role‑play shopping cart for children to make in‑store visits more engaging for families. The interactive cart allows kids to simulate shopping scenarios, potentially increasing foot traffic and dwell time in Target’s stores.
4. Seasonal Promotions
Target is re‑introducing under‑$20 Thanksgiving meal bundles for the upcoming holiday season. The four‑person meals, priced at under $5 per person, include staples such as a premium baked young turkey, stuffing, and side dishes. The launch aims to attract price‑sensitive consumers and boost holiday sales.
5. Workforce Adjustments
In a separate development, Target announced the elimination of 1,800 positions companywide, including 815 in its downtown Minneapolis operations. The layoffs reflect ongoing restructuring efforts and are expected to streamline operations and reduce costs.
6. Financial Outlook
With a P/E ratio of 10.45, Target remains valued at a moderate multiple relative to earnings. The retailer’s broadline retail model, combined with its integrated online platform, positions it to leverage both physical and digital channels in a competitive market.
