Viaplay Group AB Acquires Full Ownership of Allente from Telenor

In a strategic move that underscores its ambition to expand its footprint in the Nordic media landscape, Viaplay Group AB has announced the acquisition of the remaining 50% stake in Allente Group from Telenor for SEK 1.1 billion. This transaction, which was finalized on July 17, 2025, marks a significant milestone for Viaplay, as it now holds full ownership of Allente, a joint venture initially formed in May 2020 through the merger of C More and Viaplay’s Nordic operations.

The acquisition is a testament to Viaplay’s aggressive growth strategy and its commitment to strengthening its position in the competitive streaming and broadcasting market. By taking full control of Allente, Viaplay not only consolidates its market presence but also gains greater flexibility in content creation and distribution across its platforms.

Financial Implications and Market Reaction

The move to acquire the remaining stake in Allente comes at a time when Viaplay is revising its long-term and 2025 guidance, reflecting a positive outlook on its financial performance. The company has reported a robust quarterly result, with a pre-tax profit of SEK 89 million for the second quarter of 2025, a significant turnaround from the previous year’s figures.

This acquisition is expected to enhance Viaplay’s revenue streams and improve its financial metrics, including its price-to-earnings ratio, which currently stands at -9.96. The market capitalization of Viaplay Group AB is valued at SEK 3.36 billion, with a close price of SEK 1.18 as of May 29, 2025.

Strategic Benefits and Future Outlook

With full ownership of Allente, Viaplay is poised to leverage synergies between its Broadcasting & Streaming and Studios segments. This integration will enable Viaplay to enhance its content offerings, both scripted and non-scripted, and expand its reach across in-house and third-party distribution platforms.

The acquisition also aligns with Viaplay’s broader strategy to diversify its content portfolio and strengthen its competitive edge in the Nordic entertainment market. As Viaplay continues to invest in high-quality content and innovative streaming technologies, it is well-positioned to capitalize on the growing demand for digital entertainment in the region.

In conclusion, Viaplay’s acquisition of the remaining stake in Allente from Telenor is a strategic move that underscores its commitment to growth and market leadership. As the company revises its financial outlook and continues to expand its content offerings, Viaplay is set to play a pivotal role in shaping the future of media consumption in the Nordic region.