Aegon Ltd. Appoints Will Fuller as President & COO Amid Strategic Relocation to New York

Aegon Ltd. announced on 17 June 2026 that Will Fuller will assume the role of President and Chief Operating Officer (COO), effective 1 January 2027. This appointment coincides with the company’s planned move of its head office and legal seat to the United States, a strategic shift aimed at bolstering Aegon’s presence in the US life‑insurance and retirement market.

Leadership Upgrade

Fuller, who joined Aegon in March 2021 as President and Chief Executive Officer of Transamerica, will oversee the day‑to‑day operations of Transamerica, Aegon’s international businesses, and Aegon Asset Management. He will report directly to CEO Lard Friese, who will relocate to the United States in 2027 to align the executive team with the new headquarters. The dual‑leadership model is intended to sharpen execution and accelerate performance improvement across the group.

“Will is a highly experienced leader with deep knowledge of our businesses and the opportunities ahead,” Friese said. “His appointment further strengthens our leadership team and supports the disciplined execution of our strategy as Aegon relocates to the United States.”

Redomiciliation to the United States

The decision to establish a world‑class, US‑based head office reflects Aegon’s ambition to become a leading force in the US life‑insurance and retirement industry while maintaining its strong international insurance operations and globally operating asset manager. The relocation is expected to streamline regulatory compliance, enhance market access, and provide a more agile platform for growth in a rapidly evolving insurance landscape.

Market Context

  • Current share price (14 May 2026): €7.258
  • 52‑week high (13 May 2026): €7.278
  • 52‑week low (18 June 2025): €5.732
  • Market cap: €11.17 bn
  • P/E ratio: 12.48

Aegon’s valuation remains modest, with a price‑earnings ratio that suggests a disciplined growth trajectory. The recent leadership change and relocation are positioned to unlock value by aligning management focus with the company’s strategic priorities.

Forward‑Looking Outlook

The appointment of Fuller and the move to New York signal a decisive shift toward a more integrated global operation. With Fuller’s extensive experience in wealth management and his tenure at Transamerica, Aegon is poised to enhance operational efficiency and capitalize on cross‑border opportunities. The strategic relocation will also enable the company to leverage the United States’ robust financial ecosystem, potentially accelerating product innovation and market penetration.

In sum, Aegon’s leadership reinforcement and headquarters realignment underscore a concerted effort to sharpen execution, drive performance, and establish a stronger foothold in the competitive US insurance market.