World Liberty Financial Amid Market Turmoil and Regulatory Scrutiny

The crypto‑currency World Liberty Financial (WLFI), issued by the Trump family’s blockchain venture, entered 2025 on a steep decline, falling more than 40 % in the last month of the year. On 22 December 2025, the token’s closing price was 0.134 USD, a stark contrast to its 52‑week high of 0.460 USD reached in late August and its 52‑week low of 0.0915 USD recorded in early October. With a market capitalization of approximately $3.55 billion, WLFI remains a significant player within the broader crypto ecosystem.

Token Price Decline and Investor Sentiment

Cointelegraph reported on 22 December that the token was “ending the year significantly down.” This decline follows a series of events that have eroded confidence among both retail and institutional holders. The dramatic drop in value underscores a broader market sentiment that has turned wary of politically affiliated crypto projects, especially those linked to high‑profile public figures.

Debate over the USD 1 Token Expenditure Plan

On 20 December, coincu.com highlighted a debate surrounding WLFI’s proposed “USD 1 Token Expenditure Plan.” The proposal, which would effectively peg the token to a fiat value, raised concerns among community members about its potential impact on the WLFI ecosystem. Critics argue that such a move could destabilize the token’s market dynamics and dilute its utility, while supporters claim it could enhance stability and attract new investors. The lack of a clear consensus has further contributed to price volatility.

Justin Sun’s Blacklisting and Losses

Two related stories from 23 December detail the fallout from the blacklisting of former blockchain entrepreneur Justin Sun. Coinpaper and Cryptopolitan reported that Sun’s WLFI holdings have remained locked for more than three months following a blacklist action taken by World Liberty Financial. Over this period, Sun’s locked tokens have lost approximately $60 million in value. The incident has drawn criticism from the broader crypto community, which sees it as a punitive measure that could damage the reputation of the WLFI platform.

Broader Regulatory Context and Binance Allegations

While WLFI’s challenges are largely internal, the sector’s regulatory environment remains tense. On 22 December, Decrypt published a report that revealed $144 million in trades linked to suspicious accounts on Binance, even after a 2023 U.S. plea agreement. The Financial Times labeled the situation “very troubling,” and Binance emphasized its compliance controls. These developments suggest that regulators are intensifying scrutiny over crypto exchanges and associated projects, a trend that could have spill‑over effects on WLFI and similar tokens.

Market Dynamics in the Wider Crypto Landscape

CoinDesk’s December 22 coverage noted that gold‑backed tokens were rallying, with XAUT reaching an all‑time high of $4,425 and PAXG and KAU also gaining traction. Bitcoin’s price rose to $89,000. Amid this backdrop of heightened demand for “safe‑haven” crypto assets, WLFI’s performance appears markedly out of sync, further accentuating investor concerns about the token’s resilience and governance.


In summary, World Liberty Financial is navigating a confluence of challenges: a pronounced price decline, contentious internal policy proposals, high‑profile blacklisting incidents, and an increasingly scrutinizing regulatory environment. Whether the project can stabilize its token and regain investor confidence remains an open question, but the current trajectory highlights the fragile balance between ambition, governance, and market perception in the evolving crypto arena.